As a digital marketing agency, tracking and analyzing website traffic is crucial for understanding the effectiveness of your campaigns and identifying areas for improvement. Google Analytics has long been the industry standard for website analytics, but it may not always be the best fit for every business. In this post, we’ll explore some alternative analytics tools that can help you get the insights you need in 2023.


Mixpanel is a powerful analytics platform that allows you to track user interactions with your website or app in real time. It offers a wide range of features, including funnels, retention analysis, and A/B testing, which can help you understand how users are engaging with your product. Mixpanel’s pricing is based on the volume of data you collect, making it a flexible option for businesses of all sizes.


Like Mixpanel, Amplitude is a real-time analytics platform that enables you to track user behavior and understand how people are using your product. It offers advanced segmentation and cohort analysis, which can help you identify trends and patterns in your data. Amplitude is particularly well-suited for companies in the B2B space, as it offers integrations with popular CRM tools like Salesforce and HubSpot.


Heap is an analytics platform that automatically captures every user interaction on your website or app, eliminating the need to manually set up tracking events. This makes it easy to get started with Heap and start collecting data right away. It also offers a range of advanced features, such as automatic event tracking, funnels, and user session recording, which can help you get a deeper understanding of how people are using your product.

Matomo (Formerly Piwik)

Matomo is the perfect open-source alternative to Google Analytics, offering robust features such as real-time website traffic monitoring and goal-setting capabilities. Unlocking this type of analytics can help you better understand your audience’s behavior onsite so that you can tailor content more effectively. Empower yourself with control and data ownership by hosting the analytics software Matomo on your own servers. This is just one of the many advantages that this program provides. With a variety of privacy-protecting features, it’s no surprise that this platform is an ideal choice for businesses with stringent data regulations to meet.


Clicky is a straightforward and intuitive analytics platform that offers quick insights into your website’s performance. With real-time traffic analysis and interactive heatmaps, you can easily understand the way people are using your site. Its cutting-edge capabilities, like custom alerts and A/B testing, will help you enhance your website’s performance and optimize your marketing strategies. Embrace the power of Clicky to boost your business’ success today, as there are plans available for businesses of any size – all at an affordable cost. Make smarter decisions with Clicky and optimize user experience in no time!

In conclusion, there are many excellent Google Analytics alternatives available in 2023, each with its own unique features and pricing plans. Whether you’re a small business looking for a budget-friendly solution or a large enterprise in need of advanced analytics capabilities, there is an option out there that can meet your needs. Atilus can help guide you on this journey and assist you in making the right decision regarding website analytics. Contact us today for a consultation session so that we can help improve your website conversion rates and exceed your business goals!