Generate Quality Boat Dealership Leads
First, we build a great website. Then, we drive traffic to generate leads.
Building a website and online presence that generates leads for a boat dealership requires a different approach than other services, such as boat rentals or boat maintenance services. Because boats cost considerably more than maintenance and rentals, the sales process is much longer. This is where having a quality website properly structured and strategic advertising efforts can really pay off.
Converting Boat Dealership Leads to Customers
When a customer is considering spending thousands of dollars on a boat, you must prove that you’re the best dealer for the job. The most effective method to achieve this on your website is by consistently getting customer reviews. Of course, you also need pages on your website that describe your services (for search engine purposes), but those aren’t the ones that will convince the visitor to convert to a lead.
Using customer reviews and testimonials, a potential lead can see real examples of your work. This allows the visitor to read about your work in detail and generate ideas for their own project, as well as constantly providing fresh content for your website, social media platforms, and remarketing efforts. Generating customer reviews is something our team will handle for you, along with utilizing them on the proper channels.
Paid Advertisements and Remarketing
To get you in front of quality boat customers, utilizing both Google and Facebook in different ways is an effective approach. Your target customers search Google for your boats, just like they do anything else, so we’re sure to put you there. However, the unique approach comes from social media and remarketing. Here’s a summary of our paid marketing tactics that gets results for boat dealers:
- Google Search Ads: Drive visitors to dedicated landing pages when they search for target keywords, such as boat dealer.
- Google Remarketing: After someone visits your landing pages, your banner and video ads follow the potential lead around the Internet.
- Facebook Ads: Target audiences that have been searching for boats for sale, as well as those that have already been to your landing pages. Instead of showing them promotional advertisements, we show them your inventory and indirectly advertise to them in the form of providing ideas for their own dream boat.
Search ads paired with project remarketing constantly keeps you in front of the customer. When they decide to reach out to boat dealerships, they have consistently seen your work and been to your website many times.
Review Building for SEO and Conversions
Review building is a service we offer with our website design and marketing services. We take a specific approach to get your customers to leave online reviews on the platforms that matter. Search engines like Google place a high priority on reviews for organic rankings. Also, potential customers trust online reviews as much as they do a referral. When combining consistent positive reviews with the website and marketing approach mentioned above, we create a lead generation machine for landscaping companies. Don’t worry, we also handle getting your customers to leave you a review and make it easy for them.
Reviews are what boat dealerships should strive for. Potential leads see real people vouching for your business, along with a few photos of the work performed.
We’re the ones you should work with to grow your boat dealership online. We know that’s a bold statement. Talk to our team about growing your boat dealership using the internet and your own website. Give us a call at (888) 928-4587.
Ready to start?
Contact us using the form and we’ll reach out to schedule a strategy session.
