What’s the best way to bring more attention to your marine business? Ranking high on Google search results is a great place to start – and it’s not as difficult as you may think. With a few simple tips, you can improve your SEO (search engine optimization) and help your business reach new heights. Keep reading for our top tips on how to boost your marine business’ Google ranking.
Understand how Google Search Works and Optimize your Website
Google search results are designed to get you the right information in the least amount of time. It’s no wonder it is the most popular search engine in use today. With over 2 billion users per month and counting, Google has become an integral part of our everyday lives, especially when you need information quickly.
RankBrain – Google’s Advanced Machine Learning Algorithm
Google RankBrain is Google’s third most important ranking signal. Google RankBrain uses Artificial Intelligence to analyze Google search results pages and provide Google with context from which to index them.
Google RankBrain looks at a variety of factors such as:
- user history,
- click-through rate,
- relevance of the content,
- location of the user, and
- how content on Google search results pages is ranked.
Also, Google search results are determined by the following factors:
- The content of a Google search results page is a huge part of how Google decides to rank or not rank certain pages.
- Google looks at the number of times your website has been linked from other sites, the language used, and links from other websites pointing to yours.
- Google also factors in how relevant the content on your website is to the search query Google uses to find it.
- Google looks at the last time Google indexed your website, and how Google has ranked you in the past.
- Google uses this data to weigh its rankings towards websites that are active and updated frequently.
Use the Right Keywords Throughout your Website
Pick the right keywords that Google will associate with your website, and you’ll be able to compete for Google’s top search results. Let’s examine how Google selects keywords and why this is important for SEO, as well as how to use the right keywords in your website.
There are several factors Google considers when it ranks a web page. Google takes into account the keywords used in meta tags, headlines, and throughout the website. Google also considers your domain age, Google webmaster tools, Google search results, incoming links to your website, social media buzz about your website or product/service you are advertising, etc., but Google’s primary goal is to provide its customers with the most relevant organic search results possible.
Useful Keyword Research Tools
Ease your keyword research with the right set of tools. Here are some useful tools by Google for keyword research:
- Google Adwords Keyword Tool
- Search queries report
- Top Charts
- Google Trends
- Google Correlate
- Google Insights for search (regional)
- Google indexing reports
- Google blog search (search blog content)
- Google search console
Is your Website Mobile-Friendly and Easy to Navigate?
Google, Bing, Yahoo are all considering mobile-friendly websites as being high quality. Google has stated that mobile-friendly sites will be listed higher in Google search results. Since 2020, Google transferred to a mobile-first indexing algorithm, which will look for websites as a mobile device.
With Google making changes to its algorithm, your business website needs to be mobile-friendly and easy to navigate. The reason Google has taken this step is that 70% of Internet searches are performed on Google from a mobile device. Google wants to give its users the best experience possible, so if your website has slow load times or doesn’t allow its users to easily navigate around it – chances are you’ll get bumped down in Google search results.
Publish High-Quality Content to Build Relevancy
Google provides high-quality, focused websites with relevant content for specific keywords and phrases. Google provides fast, relevant search results for keywords and phrases that Google recognizes as being related to the website theme.
Google measures its results based on citation counts and frequency of indexing, and seems to pay particular attention to sites with high-frequency indexing. Google considers this as a sign of popularity and relevance to Google users, so Google evaluates quality based on the number of times Google has indexed a site. Google considers few indexed but highly cited sites as being better than many indexed but not cited very often.
Google also uses other sources besides citation counts to help assess a site’s authority. Google says that it takes into account both volume and citation frequency of links, so Google considers sites with lots of links from varied sources as being more relevant than sites with far fewer links but from a small number of sources.
Promote your Business on Social Media Platforms
Social media platforms are great sources of backlinks and reputation management. According to Google, their indexing bots crawl social media sites up to five times per day. Developing a social media strategy, and integrating it with your website optimization plan will ensure your ranking at the top. Google uses backlinks and social signals to rank web pages.
Social media platforms are not just helpful in generating organic traffic to your website that will increase its ranking, but these platforms can be used to reach a much larger audience worldwide.
Post/Share Engaging Content
Be mindful of the type of content you post on your social media platforms and try to grab your audience’s attention with interactive content and posts. Be creative with your social media content to win the hearts of your customers.
Encourage shares by tagging people on your post, or ask them questions about what their thoughts are on a particular event. Keep your post short, to the point, and easy to digest. This would encourage people to click on your links and read further.
So, what’s the takeaway? If you want your website to rank higher in Google search results, it’s important to use the right keywords throughout your site and make sure it is mobile-friendly and easy to navigate. You also need to publish high-quality content that is relevant to your target audience and promote your business on social media platforms like Facebook and Twitter.
By following these SEO tips, you can help improve your website’s ranking and drive more traffic to your business. Ready to take your SEO efforts up a notch? Book a consultation call with us today!