Bay Water Boat Club
Bay Water Boat Club is a family-owned business located in Bonita Springs, Florida. They turned to Boat Marketing Pros to help increase online visibility and inbound leads.
Bay Water Boat Club's Digital Transformation with Boat Marketing Pros
Bay Water Boat Club has undergone remarkable growth since its inception in 2006. From a single boat and no members, they’ve expanded to a fleet of over 50 state-of-the-art boats and a thriving community of members. Their unique 10:1 member ratio guarantee sets them apart in the competitive boating club industry.
At a Glance
What We Did
Digital Dominance
- Custom Website Development
- Mobile Optimization
- Inventory Management Integration
- Social Media Management
- PPC Management
- SMM Management
- Local SEO
The Challenges
Bay Water Boat Club approached Boat Marketing Pros due to a range of challenges, including limited online presence and lack of marketing expertise. Despite their experience in the boating industry & attractive club benefits, they struggled to attract new members and expand their business through digital channels. They were looking for a dependable digital marketing agency that can achieve desired results.
The Solution
Boat Marketing Pros developed a two-part strategy for Bay Water Boat Club: a website redesign to better reflect the Southwest Florida boating lifestyle and a comprehensive digital marketing strategy. This included local SEO, social media management, SEM, and implementing MyWebLead for efficient lead management. The website redesign utilized ocean-inspired colors and was built to be ADA compliant.
The Result
The partnership led to substantial growth for Bay Water Boat Club. Post-launch of the digital marketing campaign, they experienced a 178% increase in unique users, 183% increase in website sessions, 69% increase in organic traffic, and doubled conversions. The Google Ads campaign also contributed to a 237% traffic increase in their first year. The use of MyWebLead streamlined their lead management, enhancing their sales process efficiency. These results demonstrate the critical impact of a solid digital marketing strategy and the value of collaboration with a seasoned agency like Boat Marketing Pros.
+1,303%
Increase in Website Conversions
+183%
Increase in Website Sessions
+69%
Increase in Organic Traffic
Leads
Streamlined Lead Management
The partnership between Boat Marketing Pros and Bay Water Boat Club has led to significant growth and success for Bay Water Boat Club. Together, we tackled challenges in their website and online marketing efforts, resulting in a thriving business. Our website redesign, digital marketing strategy, and MyWebLead solution helped attract new members and streamline lead management for Bay Water Boat Club. The significant increase in traffic and conversions demonstrates the effectiveness of our approach and the value we bring to our clients.
