The Boat House Group
Leading boat retailer and dealership with over 30 years in business. Specializes in providing an extensive range of boats across 10+ locations.
Responsive Solutions for Boating Excellence
As a pivotal player in the boat dealership industry, The Boat House Group has expanded its reach and improved customer interactions by leveraging cutting-edge technology and customer-centric strategies.
At a Glance
What We Did
Online Authority
- Custom Website Development
- Mobile Optimization
- Inventory Management Integration
- Location-based inventory search
The Challenges
The Boat House Group was constrained by an outdated website that couldn’t keep pace with their growing inventory needs and high mobile traffic. They approached Boat Marketing Pros to assist in the need for a responsive, scalable website, critical to support their future expansion goals.
The Solution
Boat Marketing Pros crafted a tailored solution with a custom website using our proprietary Boat Dealer Inventory Connect WordPress plugin. Integrated seamlessly with their backend DMS, the platform automatically adjusts inventory display based on visitor location, ensuring a responsive, brand-coherent, and product-focused user experience.
The Result
The strategic overhaul has significantly enhanced user engagement and operational efficiency, evidenced by mobile optimization for 75% of traffic, an upgrade in site speed from F to A, easier inventory searches based on location, and a more manageable CMS for staff, setting a robust foundation for future expansions.
99%
Mobile Traffic Optimization
f to A
Site Speed Improvement
Geo
Inventory Search Capability
CMS
Usability for Staff
The collaboration between The Boat House Group and Boat Marketing Pros has established a new standard for digital transformation in the boating industry. Custom solutions have been set up to address and overcome the obstacles posed by outmoded technology, resulting in streamlined processes and a significantly improved customer experience. The relationship has resulted in significant improvements in site performance and user engagement, which is indicative of its success. Innovative and customized solutions have the ability to significantly boost business growth and enhance consumer satisfaction. This project demonstrates Boat Marketing Pros’ dedication to producing outstanding results and their capacity to convert strategic insights into workable, lucrative solutions.
