Dealers Choice Marine
Dealer’s Choice Marine is a premier boat dealership serving Central Florida, with two locations in Orlando and Merritt Island.
Enhancing the Digital Experience for Florida’s Premier Boat Dealer
With a reputation for quality, reliability, and exceptional customer service, Dealer’s Choice specializes in both new and used boat sales. As the authorized dealer for Chaparral Runabouts & Cruisers and Robalo Fishing Boats, they provide an extensive selection of boats to fit the needs of families, fishing enthusiasts, and avid boaters alike.
At a Glance
What We Did
Digital Dominance
- New Website
- Website Management
- Technical/Basic SEO
- Lead Management & CRM
- Client Success & Support
- PPC (Pay-Per-Click)
The Challenges
Dealer’s Choice approached Boat Marketing Pros to overcome several website functionality challenges. Despite being a trusted boat dealer, their outdated and cluttered website made it difficult for users to navigate—especially on mobile devices—and lacked essential features like online service scheduling. Disorganized boat listings further complicated the customer experience, leading to frustration and missed sales opportunities.
The Solution
Boat Marketing Pros implemented a comprehensive digital marketing strategy for Dealer’s Choice. This included designing a revamped, mobile-friendly website with a clear sitemap focused on showcasing boat inventory and enhancing user navigation. Integrated contact forms and online service scheduling streamlined customer engagement, while improved boat listings—with high-quality images, detailed specs, and filtering options—made browsing both new and used boats effortless. To increase visibility and generate leads, a targeted SEO and PPC advertising plan was executed, driving more traffic and boosting Dealer’s Choice’s online presence.
The Result
The partnership between Dealer’s Choice and Boat Marketing Pros led to remarkable improvements in their online performance. The new website and enhanced user experience resulted in a 378% increase in engaged sessions and a 902% surge in new users, driven by effective SEO and digital marketing strategies. These upgrades also led to higher conversion rates and increased lead generation, turning the website into a powerful tool for attracting and converting potential buyers.
+902%
Increase in New Users
+378%
Increase in Engaged Sessions
The improved website design and seamless user experience led to higher conversion rates, with more visitors taking action and submitting inquiries. With optimized content, enhanced boat listings, and targeted advertising, Dealer’s Choice Marine is now generating more qualified leads and creating new sales opportunities, making the website a powerful sales and marketing tool.
