Gage Marine
Gage Marine is a trusted name in boating located in the Lake Geneva and Minocqua areas of Wisconsin. They turned to Boat Marketing Pros to help improve their online presence and digital strategy.
Gage Marine's Digital Transformation with Boat Marketing Pros
Gage Marine has been a cornerstone in the boating industry since 1873. With a commitment to quality and customer satisfaction, they have built a strong reputation over the years. After Gage Marine purchased a second location, they faced challenges in enhancing their brand awareness and simplifying inventory integration on their website.
At a Glance
What We Did
Digital Dominance
- Website
- Boat Dealer Plugin
- Local SEO (2 locations)
- Reputation Management
- Google Ads
- Meta Ads
- Organic SEO
- Technical SEO
The Challenges
Gage Marine approached Boat Marketing Pros with the goal of addressing several digital marketing challenges. Despite their strong reputation, they struggled with brand awareness in the digital space and faced difficulties in integrating their inventory into a user-friendly format on their website. These issues hindered their ability to attract new customers and showcase their offerings effectively.
The Solution
Boat Marketing Pros implemented a comprehensive digital marketing strategy for Gage Marine. This included developing a new website with a specialized boat dealer plugin to streamline inventory management. Local SEO efforts were focused on their two primary locations to boost visibility in search results. Additionally, a combination of Google Ads and Meta Ads campaigns were launched to drive traffic and engagement. Reputation management tools were also put in place to enhance their online presence and maintain their stellar reputation. Organic and technical SEO strategies were employed to improve their search engine rankings, driving more organic traffic to their site.
The Result
The partnership between Gage Marine and Boat Marketing Pros led to significant positive outcomes. The new website and inventory integration made it easier for customers to find and explore their offerings, leading to increased user engagement and sales. Local SEO efforts boosted their visibility in Lake Geneva and Minocqua, attracting more local customers.
+61%
Increase in Unique Users
+62%
Increase in Website Sessions
+45%
Increase in Organic Traffic
The ad campaigns resulted in a notable increase in traffic and conversions, while reputation management helped maintain their trusted status online. The combined organic and technical SEO strategies improved their search engine rankings, driving more organic traffic to their site.
