Marine Industries of Collier County
Naples Boat Show
The Naples Boat Show is one of the largest premier recreational boat shows in Southwest Florida.
Expanding the Scope of the Naples Boat Show
Every January, the Naples Boat Show, organized by Marine Industries of Collier County (MIACC), becomes a focal point for boating enthusiasts and industry professionals. The event has grown significantly under their stewardship, establishing it as a premier event in the boating industry.
At a Glance
What We Did
Digital Authority
- Website Development
- Technical SEO
- Social Media Marketing
- eNewsletter Assistance
The Challenges
Marine Industries of Collier County faced a lack of awareness about the Naples Boat Show, which limited their ability to attract vendors and attendees, especially in terms of pre-show ticket sales. Their goals were to expand their reach and improve event visibility to create a more impactful show.
The Solution
To address these challenges, we recommended our Digital Authority package for them. We focused primarily on website optimization, technical SEO enhancements, and dynamic social media marketing. These efforts were aimed at increasing the show’s online presence and engaging potential attendees and vendors effectively.
The Result
The collaboration between Marine Industries of Collier County and Boat Marketing Pros produced substantial improvements for their annual show, yielding significant increases in both visibility and engagement. We began working with MIACC in 2021 and in 2023 they were able to bring the show to a larger venue at Sugden Regional Park. This larger location successfully accommodated an expanding roster of vendors and attendees, reflecting the event’s growing prominence.
#1
Ranking for Organic Traffic
+35%
Ticket Sales
+200%
Website Traffic
The partnership’s efforts not only met but also surpassed the set objectives, establishing new benchmarks for future events and highlighting the value of a robust digital marketing strategy in today’s competitive landscape. The collaboration effectively enhanced the show’s profile among potential attendees and vendors, driving more pre-event purchases and broadening its reach. This case study demonstrates the transformative results that can be achieved when coupling a knowledgeable and experienced agency like Boat Marketing Pros with a clear, well-executed digital marketing plan.
