The way you choose to promote your business can affect everything from the way your brand is perceived, to the customers you reach, and how well you do it. In fact, without being able to reach your customers - and potential customers - you probably won’t have a business for Continue reading article

isA social media crisis is can have a negative effect on a business' reputation. They're caused by something that occurs offline and is then brought to social media channels, or they begin on social media channels, and then spread. Social networking is a very powerful promotional tool for businesses. As Continue reading article

Thanks to social media, the way we do business has changed forever. You can now use social media platforms to connect with your audience. With roughly 3.2 billion people worldwide active daily on social media, it is no wonder it should be a part of your digital marketing strategy. The Continue reading article

By now you have probably heard that Twitter has been growing at a phenomenal pace and that most businesses all over the world actively use the social platform to drive new customers to their products and services. This is an avenue you will want to include as part of your Continue reading article

Facebook is the big success story of the social media revolution. It has become one of the most widely used online marketing tools for business, so it makes perfect sense for your boat dealer to have a Facebook presence. We show you how to harness the power of the world’s Continue reading article

Social media has always been a great platform for businesses to interact and communicate with customers. It is also very useful to keep customers updated on major changes going on with your boating business - especially during this pandemic. In this episode, Harry Casimir, CEO of Atilus and Boat Marketing Continue reading article