As a marketing professional in the boating industry, you understand the importance of creating compelling content to attract and retain customers. With so many marketing channels available today, it can be challenging to determine the best types of content for your business. In this blog post, we will explore five types of compelling content that can help your boating business stand out from the competition.

Video Content

Video content is one of the most engaging types of content available. According to a recent survey, 85% of consumers want to see more video content from brands. Video can help you showcase your boats, highlight unique features, and demonstrate how they perform on the water.

One effective video marketing strategy for boating businesses is to create “day in the life” videos. These videos follow a boater’s journey from preparing the boat for the day to cruising on the water, fishing, and returning to shore. They can be used to show the versatility and fun of boating and how your boats fit into this lifestyle.

Another type of video content that is effective are customer testimonials. These videos allow satisfied customers to share their experiences with your boats, which can help build trust with potential customers.

Blog Posts

Blog posts are a great way to provide value to your customers and establish your business as an authority in the boating industry. According to HubSpot, businesses that prioritize blogging are 13 times more likely to see a positive return on investment.

When creating blog posts, it’s essential to focus on providing valuable information to your customers. This could include boating safety tips, information about different types of boats, or advice for maintaining boats. By providing useful information, you can establish yourself as a trusted source of information in the boating industry.


Infographics are a visual way to present complex information in an easily digestible format. According to a recent survey, infographics are shared and liked on social media three times more than any other type of content.

One effective use of infographics for boating businesses is to present information about the different types of boats available. You could create an infographic that breaks down the features of different boats, including the type of water they are best suited for, the number of passengers they can accommodate, and their top speed. This can be a useful resource for potential customers who are trying to determine which type of boat is right for them.

Social Media Posts

Social media is a powerful marketing tool for businesses in the boating industry. According to a study by Discover Boating, 90% of boaters use social media, and 50% of them use it to research boating products and services.

When creating social media posts, it’s essential to focus on visual content that showcases your boats. This could include photos and videos of your boats on the water, behind-the-scenes looks at your manufacturing process, or customer testimonials.

Another effective social media strategy for boating businesses is to use social media to promote boating events. You could create social media posts that provide information about upcoming boat shows, fishing tournaments, or other events that would be of interest to your target audience.


E-books are an effective way to provide in-depth information to potential customers. According to a research report, 79% of people say they prefer to read e-books because they are convenient and easy to access.

When creating an e-book, it’s essential to focus on a specific topic that will be of interest to your target audience. This could include topics like boat maintenance, fishing tips, or choosing the right boat for your needs.

One effective strategy for using e-books in the boating industry is to offer them as a lead magnet. This means that you offer the e-book as a free download in exchange for the customer’s contact information. This allows you to build your email list and nurture leads through email marketing.


In conclusion, there are many types of compelling content that can help your boating business attract and retain customers. By creating video content, blog posts, infographics, social media posts, and e-books, you can provide valuable information to your target audience and establish your business as an authority in the boating industry.

If you need help creating compelling content for your boating business, contact Boat Marketing Pros. Our team of marketing professionals has years of experience in the boating industry and can help you create a content strategy that will help you reach your business goals.

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