Local SEO is one of the most important topics when talking about digital marketing. Why? Because it works! Most businesses have a local consumer base and offer products and/or services to their local market. Local SEO is one of the most effective ways to get that targeted traffic to your website. So how do you do that?
Google Maps marketing is a powerful SEO technique, with Google being one of the biggest search engines in the world. More than 67% of people use it, meaning that Google Maps virtually controls two-thirds of the online navigation market. The mobile app is especially a powerful tool because of the integrated location feature.
Your business’ online presence alone can be a marketing machine for you – that is, if it’s done right. Factors that play into SEO, and more specifically local SEO, include inbound links, ads, on-page optimization, reviews, citations, geotags, Google My Business posts, etc.
In “The 2020 Guide to Google Maps” webinar, we are sharing the best practices for optimizing your local SEO, as well as a proven strategy for getting your business to rank in the top three search results on Google Maps. Let’s make your business easy to find.