To generate sales, you need more than just a product or service. The Internet has had a profound effect on the way people communicate and interact. Technological changes have had a dramatic influence on the business world by altering the way consumers shop.
Until about ten years ago, companies reached out to consumers through trade shows, print advertising, and other traditional marketing methods.
Today, people start their shopping experience by looking on the Internet. In most cases, they’ll visit a search engine like Google, and begin to do their product research from there.
Your customers are no different. If they want to find information about the boats you sell or info about a boat club membership, they will expect to find your business website in the search engines.
This creates the opportunity for your company to generate sales by using the internet to your advantage. You’re able to reach out to a wide range of customers all around the world, as well as clients in your local area.
In order to generate sales, have a competitive edge, and ensure that other businesses don’t steal all of your potential customers, search engine optimization (SEO) is more important than ever.
What is SEO?
SEO is helping the search engine find you.
SEO is making your site more visible and transparent to the search engines. The most important goal of SEO should be connecting your site to the search engine.
SEO is helping people find you in the search engine.
People don’t want to do hours and hours of research in order to find information about your business. SEO makes it possible by making your site more direct and focused on certain keywords. Key words are words that people are likely to go looking for when they want information provided by your site.
The Benefits of SEO For Your Business
The internet has provided a level playing field for businesses no matter the size. Small companies can have a viable online presence just as much as the large corporates. However, like in the offline world, the competition is strong and you need to have a competitive edge in order to get a good share of the market.
Search engines are there to help you. They serve millions of users every day looking for answers and solutions to their problems. If you have a website or online store, SEO will help your business grow.
Search Engine Optimization Is Essential Because:
- The majority of users are much more likely to choose one of the top 5 suggestions of the search results page. They are unlikely to continue past page 1. This means that if you want potential customers to find you, click on the link, and visit your site, you need to rank as high up the search engine page as possible.
- SEO is not just about being ranked in the search engines. It also improves the user experience and usability of your site. It makes the experience much more enjoyable for users so that will want to do business with you.
- Users place a great deal of trust in the search engines. It gives them confidence and helps build up trust in your product or service if they see your company occupying the top results.
- SEO is perfect for the social promotion of your website. People who find your site from search engines are much more likely to promote it on social media channels.
- SEO puts you way ahead of your competition. If two websites are advertising the exact same product, the search engine optimized site is more likely to have many more customers and generate sales.
As you can see, small businesses have a lot to benefit from SEO. It can literally transform your site into a marketing machine and generate sales. Let’s explore the benefits in more detail.
SEO Forces You to Create A Better And More User-Friendly Website
Implementing SEO strategies will help you create a better, faster and much more user-friendly site for your customers. It will also make it much easier for you to generate sales.
Well, despite the name, search engine optimization is not just about search engines. It also focuses on the user. If your users have a good experience on your site, search engines will give you more credibility too.
The customer will come back to visit your site more often as well as telling their friends about how good your site was.
The search engines will recognize that people like your site and will refer other users to it when they use the relevant search phrases to find your business.
Find New Customers And Watch Your Business Grow
If you have invested in a website it is because you want to increase your customer base and generate sales. It is a fact that businesses that have a website grow twice as fast as businesses that don’t have a website.
Effective SEO strategies will help you rank higher in the search engines, which will, in turn, give you more targeted visits and more customers. A search engine optimized website means that your site is fast, easy to use and is compatible with mobile and tablet devices. This will give more visibility to your website on the Internet.
Reach A Whole New Market
SEO will help you find brand new customers that would normally have never known about you by substantially increasing your traffic levels within social media platforms and mobile marketplaces. Now, users that didn’t know about your business can easily find your website on search engines when they search for related topics.
Build Brand Awareness
If you have top rankings in the search engines this is going to help build better brand awareness for your company. Users are more likely to trust brands that are near the top of the search engines than those who don’t have a prominent web presence. Raise brand awareness to help generate sales.
If you’re a small business that needs to build brand awareness targeting local or national markets, then you need to invest in SEO. This will provide you with better rankings and enable you to reach a target audience related to your business.
Beat Your Competition
Imagine you have two businesses both in the same niche. They sell similar products and charge similar prices. They are both almost identical in every way. Now let’s imagine that one of them has a search engine optimized website but the other business decides not to invest in an optimized site. Which one do you think will be more successful? Which company will gain more customers from local SEO and which one will grow faster?
In this day and age, you can’t afford to underestimate the power of the search engines. Your business needs them.
If your competition is on the internet and they are investing in SEO and social media marketing, you have to as well. Otherwise, your business is going to be left behind and they will take a large portion of your prospects.
On the other hand, if they are not doing any SEO and they are slipping down the search results page then now is the ideal opportunity to differentiate your business and grab the top rankings.
A business that gets sent lots of traffic by the search engines is like a store that is open 24 hours per day, 7 days a week. That is the power of the Internet and SEO.
If you invest time and money to get your website on top of the search engines you will gain new customers even when your brick and mortar business is closed.
If you don’t
How Can You Take Advantage Of All of These Benefits?
1. The first thing you need is a website. This may sound obvious but there is still a high percentage of businesses that don’t have a website.
If you don’t have a website yet, or if you have one but it is not updated, contact us. We can give you expert advice on how to take your business online and reach a wider audience. Free of charge.
2. You need somebody with SEO experience and expertise to plan your marketing campaign. Remember, money spent on SEO is an investment and not a cost. A good online marketing campaign will always bring in more profits than what you spend.
SEO Is A Must For Every Website
In summary, SEO enhances your website so that search engines understand it better, giving you higher rankings. A good SEO approach can drive more traffic to your website or online store and generate sales successfully.
Let us help you to build your brand and turn your website into a 24/7 sales generating machine. Contact us today for professional advice at 888-928-4587 or click here.
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