Episode 6 – How to Optimize Your Boating Website for Leads

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boating website optimization - episode 6

Your boating website is essential to generate leads and establish your online presence. Site speed, content generation, and SSL are some of the essential elements you need to optimize your website.

In this episode of Boat Marketing Podcast, Harry Casimir, CEO of Atilus and Boat Marketing Pros, will be joined by Sydney Fahrenbruch, Digital Marketing Manager at Atilus & Boat Marketing Pros, to give you an overview of how to optimize your boating website. Read the transcript below, transcribed by https://otter.ai.

You can learn more about Boat Marketing Pros’ SEO services here.

Harry

Hey guys, welcome to The Boat Marketing Podcast.

Sydney and I are going to get right into it. Today the topic is – how to optimize your boating website for search engines. It is a topic that’s really dear to our heart as an agency because this is what we do day in and day out. We get this question all the time, whether it’s a client, a potential client, or people that just want information.

They usually ask us how they can make their boating website stand out. Today we’re going to discuss what are the things that you must look for, or at least know so that you are making sure that your website is fully optimized and be able to bring results today.

Your website is one of the very few assets that you own and control. You have the capability to push it off and as we speak today, almost 95% of website traffic is coming from search engines like Google. Almost 14% to 30% of people that find your website during their search on the internet, they usually convert. From an SEO perspective, they are finding your website without following pay-per-click advertising. That’s really, really high versus someone that just bump into your boating website at random. So, people that search for you, and come to your website, have the highest chance of converting.

Almost 75% of all users usually stay on the first page of Google or Bing, which means that the chance of you getting discovered and clicked on by a potential customer is really high if your website is really well optimized and basically ready to let the search engine index it properly.

There are a lot of other key things associated with how you get your boating website optimized and today, this is what Sydney and I are going to dive into. Some of the key things that you should know as a Marketing Director, Marketing Manager, Marketing Coordinator, Business Owner, General Manager, or whatever your position is in that company as a boat dealer or boat rental club – what are some of the things that you can do to ensure that your website is fully optimized and ready for a search engine?

Without further due, let me introduce Sydney, the Digital Marketing Manager here at Atilus and BMP. Sydney, can you give us a brief overview when it comes to optimizing a boating website for search engines?

Sydney

When we talk about SEO, most people kind of have an idea of what it is. But to put it in simple terms, SEO, also known as search engine optimization, is basically a series of strategies that you can implement to optimize your website to get it ranking highly in search engines through search that’s organic.

When we say organic search, we mean the search engine results displayed that are not the paid search results. You can do PPC, you can be bidding on keywords to get your ads to appear. But among the paid ads, you’ll see the organic search results, which are the real rankings based on Google’s natural algorithms has. You can’t pay to get your boating website to appear there. There are two completely separate things.

That’s one thing we want to definitely clarify because that is a question we get from clients. Sometimes they say, “I’m paying all this ad spend, why am I not seeing organic search results?” So organic search is totally separate from paid search. It is a lot less straightforward than a lot of things we see in the digital marketing world.

Multiple elements come together to affect the organic ranking of your site. It’s not something like PPC where which I’ve said this before with PPC, you can set up a campaign and decide what keywords you want to bid on. Then you let your campaign run.

When it comes to SEO, there’s a lot of things that have to do with how your site is built. It has to do with the kind of content you’re putting out there. It’s more of a multifaceted strategy that you have to take when it comes to SEO, you can’t just do one thing and expect to see results. With PPC, you turn your ads on, you set your budget, and you’re going to start seeing traffic being generated right away. But SEO is something that takes more time to see results in. So that’s kind of an overview of what SEO is, how it works, and then we’ll break down the steps to get started.

Harry

That’s awesome. Thank you, Sydney. She’s right. As you might hear me say before on other episodes here on the podcast, SEO is a marathon, you actually have to train for it, and you actually have to get there. Then when you get there, you cannot just sprint your way out. SEO is even more than the marathon itself because of the continuous work that’s required.

To get better at SEO you need fundamentally some of the key aspects to it. One, you need a good foundation for SEO if you want to be successful. Second element I would add before Sydney dives into the key elements on getting your boating website optimized, it’s the user experience. People expect certain elements on your site from a user perspective. But also, search engines are getting wiser smarter, so that when they get to your website, there are some elements they’re looking for. Whether it is the flow of the content or the way the website is laid out. Even your navigation now could potentially be a way you get penalized from the user possibly, and from the search engine as well if it’s not well lay out.

The type of content you present on your website is extremely important. The performance of your website is also important and that comes back from where your website is hosted and how it’s hosted, and even the type of platform system that your website is built on can be a big differentiator.

As we go through this, Sydney is going to talk to us about a few different methods from an optimization perspective. There is the on-page optimization that needs to be taking place, there is off-page SEO and there is the technical SEO which we kind of briefly talked about. All of those key elements come back to how well you want to optimize your website so that you’re making sure that you set it for success.

This is a topic I’m very passionate about, I know it is something that can make a big difference in the business when it comes to digital marketing. Making sure your boating website is well built and it has good content are some of the key elements.

Sydney, I know you were talking about some of the key things that you want to look at and how well some of the keyword research that you do, can place you. So, can you elaborate on that?

Sydney

I think as a business owner or a manager of a boat dealership, or any business in the marine industry, some of the things we talk about might be for you to do if you’re working directly on the website or for you to work in collaboration with an agency or your team.

One of the best places to start is with keyword research, so you know what you want your boating website to be ranking for and what keywords you want to be appearing in searches for. You have to do some research and see what people in your key demographics and in your audience might be searching for.

There are a couple of tools that are available for you to do that. To start, I’ll talk about the Google Search Console. This is a tool that is available to you through your Google Analytics. It shows you what keywords you’re already ranking for. If you go in there, you can look at your queries, which will show you what terms people have searched that your website appeared in the organic search results for. That’s a good place to start to kind of make sure your keywords are in line with your products and your services.

Additionally, you can use Google’s Keyword Planner. This is a tool that is part of Google ads. If you’re running PPC ads, it will appear in there, but it can be also useful for organic search because it can give you projections on the kind of keywords people are searching for. You can go through and look at your search terms in there. Again, paid search is not going to necessarily affect organic search in terms of where you’re ranking and where you’re getting traffic, but the keyword data is useful to be able to look at.

You can also do competitive research. You can go to some of your competitors’ boating websites and take a look at the kind of keywords they’re using on their site. If they have metadata on their site – what kind of keywords are appearing in their titles? This will help you get an idea of what others in the industry are doing. There are some other tools like Moz and Answer The Public. There are paid tools, but most of them have a free version where you can go a little more in depth into some keyword research.

From there, you go and look at all the data you have available to you and identify a set of keywords you want to focus on and then that will lead you in your SEO strategy.

Harry

That’s fantastic. And if I can elaborate with some more information. One of the key things here is checking out your competitors. Obviously, some competitors just may not be worth looking at. So, keep that in mind. Use your best judgment.  Look at how well your competitors are doing. For example, let’s say you are in Miami and your dealer provides a variety of Robalo boats and Grady White.  Well, you can take a look at a website of a competitor that function very well. So, let’s say you search for Robalo dealers in Miami. You can tell which boating websites have done SEO very well because they will usually come up on the first couple results.

There is a big difference when you’re looking at the search results, especially on a keyword like Robalo boat dealer in Miami. There is going to be at least two or three ads up there. The first two or three items you see on the results are going to be ads. I would just ignore those because again, those are ads, anybody can get up there. As long as they’re willing to pay that much money.

What’s difficult to get in is on first, second, or third or even the first on the organic search and that’s what Sydney is referring to when she says to look at your competitor. This is just an example, if you want to look at what your competitors are doing, make sure you search for that specific keyword you want to rank for.

Sometimes you may even go out of the market. If you’re in Miami, maybe there is another dealer in Green Bay, Wisconsin that’s doing extremely well very similar to yours. For example, in the revenue and the inventory, they have the same aspect as you and are doing extremely well. You can search for things like that as well. That can give you a good idea. That’s what she’s referring to.

Sydney

Yes, if you have an idea of keywords in your head and you search them, you can see what other people who are coming up behind those rankings are doing.

Harry

Now, the next thing we wanted to go into when it comes to optimization, if I were to guess, content is the king right now. When it comes to content, keep in mind, we’re not just talking about a text or just the about page. We’re talking about the detail of some very specific content. Whether it’s blog posts or social media, it’s is everything.

Content right now is the key. But it’s not just any content, you can’t just dump content out there. It has to flow; it has to make sense. So, what do you see when it comes to optimizing a website for content? What are the steps and what are some key elements that one has to keep in mind? How do you go about making sure the content you’re producing makes sense and is valuable for the website?

Sydney

Content is huge when it comes to SEO. The user experience is really important in getting your boating website ranking well organically. Google’s algorithms are becoming more and more sophisticated. They’re learning to think more like a human and read your website that way. It wants to identify the content on your website to it being tied to that keyword and what the end-user is looking for. It has to all be presented in a way that makes sense, that is useful and informative. It all ties together.

You have to take those keywords that you identified during your keyword research and think of how you can weave them throughout the website content and focus the website content on those keywords. By doing also answer questions that the person searching might have and provide useful content to them. Keep that in mind as you construct everything.

You can start with the actual website content itself. As a boat dealer or someone in the boating industry, the listings of your boats or displaying your services or whatever products you offer is going to be one of the most important elements of your website to drive leads.  As you construct the rest of the content on your website, whether it’s your homepage, your About Us page, Team page, Services page, and so on, be conscious of those keywords and provide useful and informative content to the user based around that.

As you write that content, really be thoughtful in how you’re constructing those paragraphs and the things you’re writing on there. Then you can also include landing pages if you want to even include more content that’s constructed to tie directly to certain keywords.

One of the most important things is going to be blogging because you only have so much room to work with when it comes to your website content. You don’t want to just be adding pages upon pages to your website. So, your blog is really your time to shine when pushing out useful and informative content. You can take that set of keywords as a guideline to think about what the things are searched for.

You can use Answer the Public, which I mentioned earlier, is actually a really good tool. You could search, say you carry Grady White boats, you could search Grady White boats in there, and it’ll generate things like questions from people who are searching. It uses those question terms to generate some longer keywords. You can get ideas from blog posts just from questions that your customers ask you and do blogs about things that are going on around your business.

You can do blogs about new models, new promotions, and things with the manufacturers. There’s plenty of things that can make you become a resource to your audience just by sharing all the useful things that you know. As an owner of a boat dealership or an owner of a business in the boating industry, you really are an expert. You can use that outlet to share your expertise. And that’s really going to help with SEO. So blogging is huge.

There is also metadata, which are the little snippets of text that actually appear in Google in the titles and the preview of the content on the page. You can edit that through the backend of your website. So just making sure you include the right keywords in there and that it’s all filled out properly is essential.

Those are the main elements of how you can build up the content on your website.

Harry

Another thing is search engine loves new content. This is why Sydney mentioned that blog is extremely important.  You have limited space and you cannot be changing your website content on a daily basis, weekly basis, even monthly basis.  Because you wouldn’t be able to measure the result of the new updated About Us page. That’s when the blog post can shine and really help because those are fresh content that continues to be added.

A couple of things that I would add to that, for me when it comes to content production for your website, you can optimize it if you have any other things such as podcasts or videos. Those could be very, very valuable content to push to your website. Now that becomes new fresh content. That’s essential.

For example, you can have a podcast edition about how to take care of Grady White boats. But this one piece of content, it could be just a podcast or a webinar that you do, or a quick video on explaining how to do certain things and then convert that information into text. So that now you save it, not only as audio or video but you also have text on your website. Search engines love that and this is kind of part of the blogging as well.

That can be a standalone piece where you provide video content to the potential customer or your existing customer that may want the information. Part of it is branding as well when you have videos out there presenting your brand and giving people tips. Most likely if you tell me how to fix my boat, next time I need to buy a boat I would probably come to you if I’m already trusting you on how to fix my boat.

Those are the key things, some of the key content you can already be making and kind of repurpose that content and then put it in their website. That can give you a leg up because one of the things the search engine is looking for is fresh content.

I know we talked about the keywords and how to lay them out on your website. We talked about the keywords that need to be placed, how to search, how to prepare and get those keywords in place. So that’s kind of the foundation and then we go into content production. Some of the key elements in content production its website content itself, landing pages, blog, video content, podcast content, but those are things that almost anyone can do.

Another one element that gets people scared is really the little technical steps on optimizing your website. These are things that I know are technical, but don’t be scared. I mean, those are the things that you’d be surprised are sometimes easy to take care of. If that’s not something you want to do, deal with or you don’t know how to do it, you can get either an agency to do this for you, or you can try to figure out how to do that. But certainly, let’s dive into it.

What are those technical steps that need to be looked at and implemented so that the website can be optimized?

Sydney

The content is very important, but if your boating website is not set up properly, from a technical perspective, the content that you push out is not going to have as strong of an impact. If there are any errors that are preventing Google from indexing your site, it is going to affect your organic search ranking. Also, the security of your site is really important.

Another thing is the site architecture, so how everything is organized and laid out. Google factors that as it is indexing everything. The speed of your site is also really important. If Google sees that your site isn’t loading quickly for the user, it’s not likely to push you higher up in the search engine results, because they know that people don’t want to wait for a site to load.

There’s a number of other factors, like the links you have on your site, making sure you don’t have any broken links, making sure all your alt tags are added to all the images and things like that all going to work together and help your organic search rankings. Harry, I’m sure you can elaborate more on that from a more technical perspective.

Harry

Well, kind of coming back to the technical stuff. And thank you, Sydney. This is perfectly aligned to almost everything that we just talked about it from the keyword to the content, and now you will get to the technical aspect of the site.

One of the things that are always overlooked is site architecture. Let me back up a little bit and say site architecture is basically someone’s blueprint of their site. This layout of the boating website will affect the end-user. Have you ever come to a website where you get there and you have no idea what you’re going to do? Or how to even click a button? Now, this may sound like is not technical, it’s more of a crazy human that did not think of what other people need to look at the site. But that can be also technical. Because as I mentioned earlier, search engines are getting smarter and smarter by the day so if you have a navigation that has only two buttons and the rest of them you hide them somewhere or have a homepage where you don’t really tell people what you do or what you sell, you’re missing an opportunity there.

This is where technical really gets you because you may think, “Okay, this is more of a design issue.” Yes, in a way it is, but also when the design is very bad, the chances are the back end is very bad as well. So that is really important to keep in mind how the boating website is structured. Ensure that each element, each block of the website is set up so that the user doesn’t have any issues or so that search engine itself knows where to be index – what are some of the information you want to make sure the end-user has?  Another thing Sydney mentioned is site speed. Speed is probably becoming so important.

One of the things that Google did, I believe in 2016, and they’ve been working on this slowly, year by year, they give more importance to page speed. As of late, it is probably one of the top things that Google looks at how. How fast your page speed and upload speed are has a lot to do with a few different things.

One, where your website is hosted is probably one of the top one. It makes a big, big difference. Trust me on this. Where your boating website is hosted make a big difference. That one second or two seconds to you may mean nothing, and sometimes many people and their business have very fast internet so when they load their website, the cache makes it load all the time very fast for you. You’d never realize how slow your boating website is until you step out of the office one day.

If you ever want to see how slow your website is or how fast it is, stop anywhere, Starbucks or Dunkin Donut, or go to McDonald’s, and look up your website. I don’t want to get too technical here but open your browser in incognito mode. Firefox you can do that and chrome as well. If you don’t know what incognito means, just Google it and you will see how to turn your Chrome into incognito mode. Load your boating website from there, which means your site is not cached at this point from this browser. Your website has not been accessed by that location, which is going to give you an idea of what your website speeds look like.

The other thing that you have to look at, on your website speed, again, we talked about where you host make a big difference, but also the platform the website is on. As we speak today, over 60% of the websites on the internet are powered by WordPress. WordPress is extremely popular, almost everyone uses WordPress, that’s a good thing. But sometimes that can be a dangerous thing as well because everyone thinks that they can build the best next template, the next best theme for WordPress and because of that can get really heavy to load.

You may have a five-page website but in the back of that you can have the structure be so heavy, it’s worth having 3 million pages. That makes no sense for some boating websites. Every time you visit their website, you technically have to download that website to your computer to see it. It’s almost that way.

Which means how the website is structured from where it’s hosted, what platform is hosted on, and what is the content in there – text is not really that heavy, but images and videos are- and where those videos are hosted are key element of page speed

Another element of page speed is what they call content delivery network CDN. Now, again, this is a bit too technical, I don’t want to get in that rabbit hole. But CDN’s whole purpose is to ensure that whatever you host on the web, whether it’s image or videos it loads fast for you. If your website does not have that, then that can be another issue that you have because every image on your website, your host has to deliver it directly to the end-user visiting to your website. So, imagine 100 people visit your site for the day, that one image had to be downloaded by 100 users. And if that image is big, let’s say the size of the image is too big, every time someone has to download the image, it’s almost like the size is inflating at a time, although it’s not that way. But that’s what’s going on. That is why making sure your website is set on a CDN is extremely important so that the content you have can be delivered in a very timely fashion. And it can be optimized as well.

This is part of optimizing boating your website because search engine does look at that, when Google go to your site and tries to index it, it measures the speed as well. So, the other thing to keep in mind when checking page speed is Google actually has this on their website. You can actually go to Google and search for site speed and then you can go there and test your website so that you can see what the website looks like.  You can do that by going to Google itself, go to developers.google.com/speed. Within that URL, you will be able to put in your website and see what the speed looks like. It does do a few different things actually, not just for speed, but they also give you the difference between what your website looks like in mobile and desktop.

Now, the next thing I want to quickly touch on is mobile. Everything we see here is a hybrid, whether we use mobile or desktop that applies the same way. But keep in mind, now almost 60% of people, the first place they look at your content or your website is probably through their mobile devices. Your website has to be optimized for that.

When you have big images and you post them as you please on your website, or the agency who post them for you doesn’t clean those image up – if you have a 22-megabyte image and you just post it on your website, that’s almost like a recipe for punishment because again, you get marked for that big image. What you want to do with an image like this, you get to cut it down a little bit so that it becomes optimized. When someone on the desktop accesses to the business computer, sometimes it can be very fast. But when you’re looking at this in mobile devices, almost 50% of people don’t use the Internet with their wireless connection with their phone, they use just a normal phone speed that can be slow.

That’s where you get punishment and people don’t stay on your website.

Another thing Sydney mentioned about – unless you have like 678 thousand pages on your website, it doesn’t take long to check for all the links on your website. There are tools out there, to check all the links on your website, Google Analytics gives you an idea as well. There are other tools that are even better than that, they can give you an overview of your links, but make sure every link on your website is actually connected to something and if it is not, you want to remove that link so that you don’t link to a dead link inside your web page as well.

One last thing I do want to mention on this is SSL. At this point, I don’t know why someone would have their website without an SSL. And for many reasons, SSL gives you the peace of mind. People think your website is very secure. SSL stands for secure socket layer and is basically a protocol that allows information to be transported from point A to point B to point C, without someone else being able to listen or see what’s been transported. That’s very, very important. In 2015, Google said, “Well, look, in two years, we’re going to implement SSL requirements for all of the websites that go on Chrome browser.” In 2017 they did.

Since then, I believe in July 2017, from there on, if your website, for example, has a form on it, meaning the contact form you see on your website, maybe an email form just for someone to subscribe to your newsletter – Google considers that as a form, which means that you transport users information from your website to your email to your computer somewhere – Google requires that to be secure. If you are using the Chrome browser, and do not have SSL enabled on your website, you will see red on the very top left-hand side in the address bar is going to say not secure. That’s something you do not want. But Google also counts that toward your SEO points. So, keep that in mind.

If you do not have SSL on your website, that’s something that you might want to take a look at. And it says extremely cheap, SSL run anywhere from three to a few hundred dollars a year. This is something that’s so cheap, it makes no sense to not have it from a business perspective.

I wanted to reiterate what Sidney just mentioned on those technical steps that you have to keep in mind. Indexing areas, making sure those areas are clear. Making sure your boating website architecture is well built and presented so that it doesn’t impede on your speed and how the website is viewed by the user and search engine.  Making sure that you test your website speed for both desktop and mobile and ensure that you test all your links on the website to ensure that both internal and external links are working properly.

Also making sure your page tagging is good to go. Last but not least, is your SSL. SSL is dirt cheap again. As today, well over 60% of the internet traffic searches go through Google and most of that runs through Chrome browser, meaning that if Chrome browser got a bad mark on your website, your boating website is not optimizing. I know I dragged on this, but I just wanted to make sure we cover some of the technical stuff that you need to ensure that you have on your website. Now one of the last pieces of this, I know Sydney you wanted to touch on this, the listing itself. How and where do you make sure you have all this detail set up to ensure your website is optimized for those listings?

Sydney

The last thing I just want to touch on kind of quickly, the content things we talked about, and the technical steps really cover the big picture of what encompasses SEO. But to get specific, if you are a boat dealer, one of the most important things of driving traffic to your site is to get more visibility onto your boat listing. When you have the listings on your boating website, you just want to make sure you have as much information about the boat that you’re selling as possible. The description of the boat, its condition, you know, whether it’s newer or used model, size engine, the model year and any special features specifications, just make sure you have all that listed on the site. Not only is that going to help the end user have all the information they need, but from a search perspective, the more content you have, the better and as many pictures or videos that you can provide to include with the listing is great.

Then make sure any page with your boat listings on it has a clear call to action. Make sure that your phone number is prominently displayed, that you have a contact form and that you have some kind of internal link to your website’s contact page.  The goal of search engine optimization is to get your website ranking, but you want to make sure that it is translating into leads for you and more sales for your business. So that’s just something to keep in mind. Make sure you don’t neglect those listing pages.

Harry

That’s fantastic. And again, one of the key elements obviously for having your website is to ensure that the content you have there is really there for you. In addition to having an inventory, as Sydney mentioned, ensure you have, make, model year and type of boat and size, and so forth. When someone comes to your site and they are a potential customer who will eventually contact you to buy a boat, you make it as easy as possible for them to get that information.

Some people come to your site for a few reasons, they want to see pricing. I know some of the manufacturers do have issues with displaying pricing on boards. That’s an issue that you will have to dance around a little bit. And the reason I say that is because I know if you are using – for example, we built a plugin for a WordPress site to pull inventory directly from BoatTrader to your website. So whatever we get from BoatTrader that that’s what we get, there isn’t really much maneuvering around it. I mean, we can play with that. But there’s not much we can do. But I know some of those manufacturers they really tight with BoatTrade, so they’re never going to change anything.

Now if you want to manage your own inventory, you have even more freedom, although that require more work, but you do have more freedom because there are information that you can we add to that listing, to that inventory item that you wouldn’t be able to add if you just grabbed them directly from BoatTrader. So, you have those to option when referring to the listings on your website.

Regardless of how you get that information to your boating website, some of the things that I encourage people to do on the details of that inventory item, make sure you put some of those things in there like a payment calculator. Make sure that calculator prefills information for the consumer. So that if someone is looking at a Grady White boat, and maybe it’s one of those 2020 models, they click on calculator, it’s picked up the $200,000 initial inventory item, and then it just automatically prefilled maybe 3% or 4% of the information.  Then it calculates the payment for the end-user. Again, you are trying to make it as easy, for the end user but that also that’s part of automizing your site.

The search engine when they index that page for you, they know there is a payment calculator login and then it’s actually a calculator. Another thing you can put in there is services that you provide for that boat. Also, maybe if you have a new you board, insert a link, there may be an icon a button to see a brochure.

Allow people to request a brochure directly from the listing viewing page. In addition to that, maybe add a phone icon so that way you tell people just click here, you can make a quick phone call right away, or you can give people the option to make an offer right away. Then again, maybe you can give people the option to value your trade on the spot.

Now this worked for some dealers, it will not work for some dealers, but these are information that you can decipher later on. Those are tips on some element that you can make sure you have on your website to ensure that the page is fully optimized for both ends. Also, give them the option to apply for Finance, because not everyone buy cash or have that much money to buy right away. Ask them “ Do you want to finance it?”

Another thing I see a lot of dealers do not have in there, but I highly suggest, it’s a little share button. When the user hovers over that I would definitely make sure that they’re able to share it with their friends on Facebook, maybe Instagram.

Definitely put an email in there so that someone can actually automatically email their friends directly from your website to share that. Those are the sort of the key elements when you’re viewing the detail page for a boat. You want to get that consistent information and, and I know Sydney mentioned earlier, part of it is making sure you have plenty of pictures for the consumer to grasp and take different shot and most of these pictures are really available to you anyways, from the manufacturers’ catalogs.

Depends who you are working with, what manufacturers you are working with, or the agency you work with. But most of manufacturers don’t mind handing those pictures over to an agency or to you.

Last, but not least, is to ensure you have a clear call to action for each and every one of these pages. Again, call to action is basically what do you want someone to say? That’s part of what I mentioned earlier, kind of the payment calculator and, and request board. Sure all those are meaning call to action, but they some of the big call to action, especially on a boating  website is a big phone number, a big contact form, and then tell them what you need them to do, tell them “Call now for best deal” or “Submit your contact right now and you will get someone to contact you right away.”

All of that information really pushes the user to take action. Now you might say “well what that has to do with search engine optimization?” When you optimize your boating website for search engine is pushing you to get a leg up on the search engine ranking in the results when someone’s search for that thing that you are offering. When someone goes to your website, for example, you are number one or two or three, when they go to your website and they close it right away, search engines will think that maybe it’s because they send that person to the wrong site for that keyword. Maybe that’s not what you really offer. So when you get someone to your site, the information you provide them needs not only to be valuable but tell them what you want them to do. And that is how you optimize your website for search engine and for the human aspect of it, for the visitors that come to your site as well.

Now with that, Sydney, is there anything else that you would like to add to this? I know I elaborated on what you said there, but is there anything else you want to add?

Sydney

I think we covered everything. I think we took some of the topics that we touched on in previous episodes and we really elaborated on them. We went into more detail and made it for what the boating industry needs. So, I think we covered everything.

Harry

That’s fantastic. Well, this folks is another episode of Boat Marketing Podcasting, and we’d love to hear from you as we end this every time. If you have any tips, questions in any subject you would love to see us cover here, just send us an email at [email protected] or just visit us to get the latest episode that’s coming up. Visit us at boatmarketingpros.com. It’s been a pleasure talking to you. This is Sydney and Harry. Thank you.

Sydney

Thank you.

Published: May 08,2020
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