How do you measure the success of an event? Is it the number of people who attend? The level of engagement attendees has? The quality of leads that are generated? In today’s digital world, there is a multitude of ways to measure the success of an event – and marketing automation can make tracking all of this data easy.

By using marketing automation tools, you can track how many people attended your event, what their level of engagement was, and where they came from. This data can help you make future decisions about your events – and help you make sure that each event is as successful as possible.

If you’re not currently using marketing automation for your events, now is the time to start!

What is Marketing Automation?

Marketing automation is a practice that helps businesses automate their marketing and sales processes usually via some software.  The method may include dividing consumers based on actions or characteristics and sending customized email campaigns to those groups. It can be used to manage leads, track customer engagement, and create customized marketing campaigns.

Why Use Marketing Automation for Events?

There are many benefits to using marketing automation for events. Perhaps the most obvious benefit is that it can save you time. Marketing automation can help you automate tasks such as sending out email invitations, creating and managing event listings, and following up with attendees after the event.

This can free up your time so that you can focus on other aspects of event planning. Marketing automation can also help you save money.

In addition, marketing automation can help you generate more leads and conversions. By tracking attendee data, you can see which events are most successful at generating leads and conversions – and adjust your marketing accordingly.

Marketing automation can also help you create more targeted marketing campaigns. By understanding which events are most popular with your target audience, you can make sure that your marketing campaigns are reaching the right people, in the right manner and at the right time.

How to Use Marketing Automation for Events

Now that you know the benefits of using marketing automation for events, you may be wondering how to get started. The first step is to choose a marketing automation tool that’s right for you. There are a number of different options on the market, so take some time to research your options and find the tool that best fits your needs. Here at Boat Marketing Pros, we use Yes Boating for all our marketing, as well as sales related operations.

Yes Boating is our all-in-one platform for generating high-quality leads, follow-up emails, two-way text messaging, pipeline management, scheduling, and so much more.

yes boating snapshot


Once you’ve selected a tool, it usually needs to be integrated with your event planning software. This will allow you to start tracking data from your events. When you’ve done this, you can start using marketing automation to its full potential. Here are a few tips:

  • Make sure to identify your target audience and divide them into segments. Create a customized marketing campaign for each segment.
  • Design your campaigns to make sure they achieve your end business goals, be it more engagement, leads, or conversions.
  • Always run a test campaign before the actual launch to make sure everything is in place and the process flows smoothly.
  • Set the marketing automation to live workflow and easily monitor your progress to make adjustments accordingly.

By following these tips, you can use marketing automation to make your events more successful. Marketing automation is a powerful tool that can save you a ton of time and money – and help you increase your overall revenue. If you’re not currently using marketing automation for your events, now is the time to start.

Learn more about our automation process and what helps us run things smoothly.

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