Generate Quality Leads for Boat Trailer Businesses
Building a website and online presence that generates leads for a boat trailer business requires a different approach than other services, such as boat rentals or boat maintenance services. Because boat trailers are more of an investment, the sales process is longer. This is where having a quality website properly structured and strategic advertising efforts can really pay off. Using organic, SEO, search engine advertising, and social media, we’ll find leads for your boat trailer business.
Converting Boat Trailer Leads with Reviews
When a customer is considering spending a chunk of money on a boat trailer, you must prove that you’re the best trailer company for the job. The most effective method to achieve this on your website is by consistently getting customer reviews. Of course, you also need pages on your website that describe your products and services (for search engine purposes), but those aren’t the ones that will convince the visitor to convert to a lead.
Using customer reviews and testimonials, a potential lead can see the background of your work. This allows the visitor to read about your work in detail and generate ideas for their own project, as well as constantly providing fresh content for your website, social media platforms, and remarketing efforts. Generating customer reviews is something our team will handle for you, along with utilizing them on the proper channels.
Paid Advertisements and Remarketing
To get you in front of quality boat trailer customers, utilizing both Google and Facebook in different ways is an effective approach. Your target customers search Google for your boat trailers, just like they do anything else, so we’re sure to put you there. However, the unique approach comes from social media and remarketing. Here’s a summary of our paid marketing tactics that gets results for landscapers:
- Google Search Ads: Drive visitors to dedicated landing pages when they search for target keywords, such as boat trailers.
- Google Remarketing: After someone visits your landing pages, your banner and video ads follow the potential lead around the Internet.
- Facebook Ads: Target audiences that have been searching for boats trailers for sale, as well as those that have already been to your landing pages. Instead of showing them promotional advertisements, we show them your inventory and indirectly advertise to them in the form of providing ideas for their own dream trailer.
Search ads paired with project remarketing constantly keeps you in front of the customer. When they decide to reach out to boat trailer companies, they have consistently seen your business and been to your website many times.
Review Building for SEO and Conversions
Review building is a service we offer with our website design and marketing services. We take a specific approach to get your customers to leave online reviews on the platforms that matter. Search engines like Google place a high priority on reviews for organic rankings. Also, potential customers trust online reviews as much as they do a referral. When combining consistent positive reviews with the website and marketing approach mentioned above, we create a lead generation machine for boat trailer companies. Don’t worry, we also handle getting your customers to leave you a review and make it easy for them.
Reviews are what boat trailer companies should strive for. Potential leads see real people vouching for your business, along with a few photos.
Ready to start?
Contact us using the form and we’ll reach out to schedule a strategy session.