Marine Industry Associations Marketing | Converting Leads Into Members

Generate New Leads For Your Marine Industry Association

We will build a great website that piques interest and promotes action.

Building a website that captures all the benefits of your marine association is fundamental to generating qualified online leads. Members’ perks should be explained in detail along with all the resources you have available for them. Another crucial step is to facilitate the sign-up process, making it as easy as possible for your potential members to submit their information online.

Converting Online Leads Into Members

The structure of your website is essential to capturing new members online, promoting your associations’ events and resources, and establish your online authority. It should depict who you are, what you do, and why someone should become a member. Use this as an opportunity to separate yourself from other marine associations. 

Your member page should have details on pricing and the different perks associated with each membership. Your resources page should be full of helpful information and news that establishes you as an expert in your field.

Using strategic copywriting for your website will help you incite action from your visitors. Having contact forms or sign-up forms easily accessible from your website will make incentivize visitors to contact you and easily sign up if they are interested.

Copywriting and lead management is something our team will handle for you, so you can best capitalize on your online visitors. 

Paid Advertisements, Organic SEO & Social Media Management

We have found that a website optimized for search combined with Google Ads, Facebook Ads, and a strong social media presence are effective methods to generate more online leads for marine associations.

To build your website’s organic ranking, it all starts with the initial web design services. We create pages focused on the terms people are searching for. For example, if potential members are looking for networking tips or other business resources you currently offer, we’ll create a page dedicated to these so it is easier for them to find. We will do the same with any events organized by your marine association. We will also have pages covering general info such as who you are, what your goal is, and how to become a member.

We utilize Google Ads to ensure you get in front of the competition and get seen by new customers. We can use them to drive visitors to a landing page that incentivizes action. We can also use Google retargeting ads to target those who have already been to your website but haven’t taken action yet.

Facebook Ads paired with a consistent social media strategy can help you create more brand awareness and interest in your marine association. We do promotional advertisements and manage the content on your page to help you establish your authority in the industry and create interest in your association. It is also a great avenue to promote your events and get more participation.

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An optimized website design paired with paid advertisement and strategic social media content can generate leads online.

Review Building for SEO and Conversions

Review building is a service we offer with our website design and marketing services. We take a specific approach to get your members to leave online reviews on the platforms that matter. Search engines like Google place a high priority on reviews for organic rankings. Also, potential members trust online reviews as much as they do a referral. When combining consistent positive reviews with the website and marketing approach mentioned above, we create a lead generation machine for landscaping companies. Don’t worry, we also handle getting your members to leave you a review and make it easy for them.

Reviews are crucial to show the benefits of becoming a member of your marine association. It will help other business and boating enthusiasts realize the value you offer.

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Work with our team to grow your marine association’s member base using the internet and your own website. Give us a call at (888) 928-4587.

Ready to get started?

Fill out the form and we’ll reach out to schedule a strategy session.