There are many uncertainties around COVID-19.
While the media has tried to reach out to everyone about the limitations of social interaction, there are still many people confused on what activities can be done and what businesses are operating.
Many of your customers and prospects would probably want to know the answer to questions like:
- Is your dealership open?
- Can I still buy a boat?
- Is it safe to go boating?
- Am I still able to get my boat serviced?
Keep Customers Informed on Local Boating Regulations During COVID-19
Now is a great time for your dealership to keep communication open and inform customers about boating regulations in your state.
If boating is still permitted, inform them about safe boating tips and encourage them to stay up to date with the limitations the local authorities are enforcing.
For example, according to Trade Only Today, in Florida, the following is not permitted:
- No boating with more than 10 people onboard
- Boats must be 50 feet apart from each other
- Rafting is not allowed
- No pulling up on sandbars
On the other hand, recreational boating is prohibited in Maryland unless boating is your means to seek food for your family. So, depending on where your business is, you’ll want to follow state or county regulations and communicate them to your customers (or potential customers).
Share Safe Boating Tips
Sharing safe boating tips is a way to keep interacting with your customers in all the different marketing channels. Here are a few ways you can do this:
- Write a blog about safe boating during COVID-19
- Share that link on your social media
- Expand on those tips and turn it into a series of posts about safe boating
To help you get started, here are some safe boating tips you can share with your customers:
- Go boating only with your immediate household
- Maintain your distance when pumping gas and wash your hands after
- Maintain your distance in the water from other boats or watercrafts
- Avoid unnecessary contact when you go from your house to your boat and back
- Don’t gather up on sandbar or beaches
Again, all of this depends on your state and county regulations, so make sure to review those fully before pushing any marketing messages.
Update Your Business Profile
While it is important you interact with your customers, you need to make sure your business profile is updated on Google My Business and on your website.
If your hours of operation have changed due to COVID-19, update them. If you decided to close temporarily, include that as well. These are the main two sources where your customers will look to see if you are still running the business as usual.
Get Help from Boat Marketing Pros
As a full-service digital agency, we can help your business go through this pandemic and beyond.
We have the knowledge to provide you with a marketing strategy that will strengthen your relationship with your customers and prospects during this crisis.
Contact us today at 888-928-4587 for more information or click here.
Tag(s) : covid19