Google and Facebook can both be incredibly effective marketing tools, but not for the same reasons. Google Ads can help you put your business out there to potential customers looking for instant answers on search engines. Facebook Ad campaigns can help you improve your brand awareness and reputation on social media.

Let’s take a closer look at what Google Ads and Facebook Ads are and see which one is best for your business.

Let Your Content Top the Search Results with Google Ads

Have you ever realized that when you search Google, the first few search results usually say the word “ad” on the top left? Most of us still click the link anyway and don’t even notice that little bolded word, which makes it a very effective marketing tool.

Google search results. Arrow pointing towards the word ad in bold letters.

Most people click on the top links they see on their google search results so to get potential customers to your website, you want to be at the top of that list. Unfortunately, it is not all about paying for ads to stay at the top of the Google search list. You will want to stay at the top of the organic search results as well, and that is done with an effective Search Engine Optimization (SEO) strategy.

Google search results page. A box highlighting the organic search results.

Hiring a knowledgeable marine marketing agency that specializes in Search Engine Marketing (SEM) and SEO can help your business stay relevant on Google search results.

Build Brand Awareness with Facebook Ad Campaigns

If you are looking to build brand awareness, Facebook is a great place to start. Facebook is the number one used social media platform, and, unlike Google, it allows you to target your ads at very specific people based on their location, demographics, and profile information.

A screenshot of the Audience section when setting up Facebook ads

There have been some recent updates and changes that have restricted targeting, but you can still reach potential customers through lookalike audiences made from customer lists. Pair a properly set up Facebook Ad campaign with a consistent, strong social media presence and you will see results!

Facebook is incredibly helpful at making potential customers aware of your brand, and if your business has an Instagram account, you will be able to show the same ads there too!

Set Up Google and Facebook Ads for Your Marine Business

Setting up Google and Facebook ads can be a bit cumbersome and requires a concrete strategy and marketing knowledge. We suggest working with a marine marketing agency like Boat Marketing Pros to properly align your goal with the ads’ setup and performance.

Our team specializes in social media management, SEM and SEO so we can create a well-rounded strategy for your marine business. Schedule a call with us today to learn how we can help you grow!

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