A mobile responsive website has the potential to grow a boat dealership exponentially. People go online and visit websites to learn more about businesses, brands, products, and services, and to make quick online purchases. If you don’t have a website, you could be in real danger of going out of business. In the marine industry, there is undoubtedly a lot of competition, so getting a responsive website should be one of your marketing goals.
Responsive web design is simply a website that adjusts gracefully to fit on desktop, tablet, and smart phone. So, no matter what device a visitor is using to view your website, a responsive site will look good on all devices.
There’s no question that you’ll need to transition your website over to one that is mobile responsive. More and more people are searching online using tablets and smartphones versus desktops. I’m sure you’ve noticed, we all seem to be plugged into our mobile devices these days.
So why are there still so many businesses that have not yet adapted their site to be mobile responsive? Whatever the reason, it’s not too late for your business to make this shift.
Marketers tend to focus heavily on Google because is one of the most popular search engines in the world. Google recommends using responsive web design for several reasons, and it favors mobile-responsive sites when presenting results for searches made on a mobile device – especially when mobile users search for a local service.
Google states that responsive web design is the industry best practice. You can view the full article on why Google recommend mobile responsive design, here.
Having a separate desktop AND mobile site requires having separate Google AdWords campaigns, SEO campaigns and separate Google Analytics reports, which becomes very confusing. Managing one site is far easier than managing two sites. Don’t you agree?
When mobile users land on a website that’s not mobile responsive, they tend to leave the website, and a sales opportunity is missed.
According to Google, if a user lands on your site and becomes frustrated or doesn’t see what they are looking for, there’s a 61 % chance they will leave and go to a different website. Data shows that when users have a positive experience, they are 67% more likely to buy a product or service such. Nobody will buy or rent a boat from you if they can’t easily maneuver your website.
If you have been following our advice and incorporating business blogging and social media in your online marketing strategy, you will have most likely experienced an increase in mobile traffic. A recent study by ComScore cites that 55% of social media consumption happens on a mobile device, as more and more people accessing social media sites like Facebook, Twitter, Pinterest, and Instagram on their phones.
Mobile responsive websites typically perform better and are easier to maintain. A challenge and disadvantage of having a separate mobile site is that you will need to build the site’s authority and reputation from scratch. Who wants to go through that extra trouble? It’s better to upgrade to a mobile responsive site and keep the existing traffic and authority that you already have in place.
Because so many people are now using their smartphones to access the Internet, this has led to a rapid decline in desktop internet browsing.
Having a mobile-friendly business website will attract many more customers for you. It has been confirmed that over 90% of mobile users search for a local business enterprise on their mobile device. What is even more significant is that these mobile searchers invariably contact the business they have researched within 24 hours. Hence, if your business website is mobile-friendly, you will attract more customers and increase your profits.
Speed matters – a website loading speed has become one of the biggest factors of your site’s value and ranking position in search engines.
If you don’t have any meaningful engagement with mobile users, it will be very expensive for your business. Figures show that small to medium-sized businesses that lack mobile-friendly sites lose billions in revenue.
As mentioned earlier, a mobile responsive website is indispensable for your social media campaigns. Since many of your potential customers use a smartphone or tablet to locate your business, Google spiders show a higher affinity for mobile-ready websites.
Being active on social media and providing links to your mobile website guarantees more visitors and buyers coming your way. If your links get reposted, your website is assured of a higher ranking in the search engines.
Having a mobile web presence will result in brand new sales opportunities for your business. Your potential customers use mobile devices on an ongoing basis every day and it is part of their web browsing routine, a mobile-ready site results in sales opportunities that you would miss out on a conventional business website.
The dramatic growth of mCommerce in the last 5 years has prompted small businesses to revamp their websites. If you haven’t done so, you can afford to delay in remodeling your business website to capitalize on this rise in mCommerce.
You will have the power to convert visitors arriving via mobile devices into loyal customers. An increasing number of people are opting for online purchases because it not only saves money but also saves energy and time that making the trip to the retail store takes. Mobile shopping has definitely become more mainstream. You can keep with this trend by optimizing your offline business to cater for mobile users. Just ensure that the user-experience and purchasing process on your business website is glitch-free. Convert mobile users into loyal customers.
Setting up a mobile website for your business need not be expensive. As with all sophisticated technology, mobile web design and upkeep used to be extremely expensive when it was first introduced. Now, however, you can have a fresh, dynamic responsive web design without making too much of a dent in your marketing budget.
As you can see, having a mobile-friendly responsive website is an indispensable tool for your online marketing campaigns.
Because smartphone use is expected to exceed actual desktop use in the next 12 months, your business will miss out on excellent opportunities for additional sales if you don’t act now.
We specialize in making your business website mobile friendly. We can create a professional responsive site on a budget and with a quick turnaround. Contact our team today to see how we can help.