Boat Dealership Resources for COVID-19 - Learn More >
Through technical knowledge, creativity, and strategic planning, our services can help your boating business utilize the digital landscape to grow. Our full-service approach allows us to handle all aspects of your digital marketing to drive results and help you sell more boats.
Websites for boat dealers are unique and require a different approach than other websites. As a boat dealer, your website should showcase your company, your sales team, and most importantly, your boat inventory.
Our boat dealer website design services will deliver a mobile-friendly, user-friendly website that helps turn visitors into prospects for your sales team. Our team has over 10 years of experience and expertise in the boating industry, bringing you the knowledge you need to grow your online presence.
SEO, or search engine optimization, is all about helping your website rank for specific keywords without paying for them. Since many boating customers turn to search engines when they are shopping, SEO is important for the boating industry. Boat dealers face another unique challenge here. In addition to ranking for general terms like “boat dealer” in your location, you’ll also want to rank for your lines of boats that you carry.
We approach boat dealer SEO in 2 ways: technical assessments and content production. We’ll make sure your website is set and ready to be indexed by the most popular search engines, while also curating keyword-driven content that your users will find interesting and search engines can use to rank your content.
ADA website compliance is important to consider since boat dealerships and other marine companies have been faced with ADA lawsuits. Avoid a $20,000+ lawsuit and take the steps needed to make your website compliant with our help.
We run an extensive audit then make the necessary updates on your website based on the results. We also do ongoing testing and maintenance to ensure long term compliance.
SEM, or search engine marketing, allows your boat dealership to get in front of your competitors in keyword searches on Google and other search engines. We can develop a customized strategy targeting the right users, with a specific list of keywords based on the boat brands and types you carry.
In our experience, PPC ads have been very effective for boat dealers, driving the cost-per-click down to $2.00. Maximize your impressions by advertising on Microsoft Ads, where our efforts often drive the same amount of leads for half the cost of Google.
When choosing a boat dealer, many turn to reviews for advice on which one to choose. So, it is important that you pay attention to what other people are saying about your business online. We can monitor customer sentiment by responding to their online reviews.
We’ll take over your online reputation completely, so it’s an afterthought for you and your team. We’ll alert you of any major comments we see and take corrective action to make it right.
A great portion of your potential customers are on social media platforms such as Facebook and Instagram and they are using them daily.
At Boat Marketing Pros, we develop a social media strategy for your boat dealership to help you engage with existing customers and grow brand awareness. We can provide high-quality original content with calls to action that drive leads.
Boat shows are often a big revenue driver for boat dealerships, and social media platforms are a great way to promote your attendance and overall foot traffic.
Stay in touch with your customers and list of prospects through monthly e-newsletters. E-newsletters are effective in communicating boat dealer promotions/sales, new inventory, and news about upcoming events and boat shows.
Our team can take this off your plate by capturing leads and managing your email campaigns. From content planning to writing and design, we will take care of everything, so all we’ll need is your approval to send it out to your list.
We provide monthly reports for our clients with details about your website performance, ad campaign data, new leads, call tracking, and other key components. We will include all the necessary information you need to understand how your boat dealer website and marketing initiatives are performing online while identifying opportunities and recommendations. We will work with you on strategy meetings to regularly check in to understand your business goals and keep consistently growing your business.
Boat Marketing Pros is a full-service digital agency that specializes in website and internet marketing for business in the boating industry.
