As we sail into 2023, it’s important to keep an eye on the latest trends in marine business marketing.  From savvy social media tactics to innovative advertising solutions, here are some of the most prominent trends to keep in mind as you plan your marketing strategy. So whether you’re just starting out or have been in the industry for years, staying up-to-date on the latest strategies is crucial for success.

Increased Use of Video Marketing

Video marketing has become increasingly popular in recent years, and this trend is expected to continue as more businesses recognize its potential. 80% of people would rather watch a video than read text, and 87% of businesses are using this as a marketing tool. Marine firms can capitalize on video content by creating engaging visuals and stories that will draw viewers in. A well-crafted video can be used in a variety of ways, from providing product information to highlighting customer testimonials.  As video platforms become more popular, creating video content for channels such as YouTube and TikTok will be essential for marine businesses.

Robust Use of Data Analytics

A recent study by Razorfish found that three-quarters of marketers don’t use behavioral data when targeting ads online. The need to make faster, more accurate decisions is essential in all industries if you want to stay competitive. Data and the technological tools that use artificial intelligence and machine learning, are becoming increasingly important in the marketing world.

Marine businesses can use them to their advantage by leveraging data to craft better marketing campaigns or understand customer behavior in order to make smarter decisions. This could include customer segmentation, competitor analysis, channel optimization, and more. By utilizing crucial data insights, marine companies can improve the overall customer experience they deliver.

Social Media Tactics

Marine businesses need to stay on top of social media trends in order to make the most out of their marketing efforts. Although social media marketing has been around for a while, brands are only now beginning to take advantage of the opportunity to build more authentic connections with their target audience by appointing long-term “brand ambassadors.” From utilizing influencers to creating compelling content, marine businesses should be aware of the latest social media tactics. In addition to other marketing strategies, businesses should consider carefully investing in paid social media advertising to reach and engage a wider audience that is more likely to convert.

Drones & Other Innovative Technologies

As marketing technologies continue to evolve, more and more firms are embracing new trends such as the use of drones in marketing. Marine companies can take advantage of the bird’s-eye view that a drone provides to create stunning visuals that can be used for content creation. In addition, businesses should look into other innovative technologies like virtual reality (VR) and augmented reality (AR). Marine companies can use VR to give potential customers a realistic tour of their products, and AR for interactive customer experiences. 2023 will continue to see virtual reality being used in marketing, though this year we expect even more innovative VR tactics to take the spotlight.

Customer-Centric Strategies

In order to stay competitive in the marine industry, businesses have to think deeply about their marketing strategies and prioritize the customer experience. Companies should consider ways to focus on customer needs, rather than just product features. Marine businesses should aim to understand what makes customers buy from them and develop an approach that puts the customer at the center of their marketing campaigns. Marketers must take the time to understand the customer’s journey as a whole, rather than focus on singular campaigns. You can achieve this by leveraging customer feedback, creating content that engages them, and utilizing marketing tactics that are personalized to reach the right customers.

By keeping up with these top trends for marine businesses in 2023, companies can stay ahead of the competition and make an impact within the industry. The key is to stay informed and partner with the right marketing agency  – like Boat Marketing Pros –  to ensure success in any marketing endeavor.  With the right combination of knowledge, tactics, and data-driven decisions, marine businesses can position themselves for success in 2023. For more information on Marine Marketing strategies, contact us.