Amidst the COVID-19 pandemic, it is very important for you as a marketer or as a business owner to really change your messaging and how you present your information about your business. Before you make any decisions, it is important to take a step back and start by analyzing all of your marketing channels.
Analyze the performance of each specific channel, just to make the best-informed decisions about which long term marketing strategies will continue to work during this crisis and also over the next few months. Then you can determine if any needs to be scaled back.
To some degree, you may have to scale and even pause your marketing efforts. However, it is also equally important to ensure that you are shifting resources to what’s you need. For example, it may not be a good time right now to spend a lot of money on social media because at the moment, your, your door is closed. Shifting that to pay-per-click and Google ads could be the best avenue right now.
In this webinar we will discuss three things that you can do right now to help your business get through this crisis and ensure your business is ready when it is over:
- Why it is important to keep investing in digital marketing during this crisis
- How to approach decision making when shifting your marketing resources
- Steps you can follow to ensure the long-term success of your marketing plan