Amidst the COVID-19 pandemic, it is crucial for you as a marketer or business owner to change your messaging and how you present information about your business. Before making any decisions, take a step back and start by analyzing all of your marketing channels.
Analyze the performance of each specific channel to make the best-informed decisions about which long-term marketing strategies will continue to work during this crisis and in the coming months. Then, determine if any need to be scaled back.
To some degree, you may have to scale back or even pause your marketing efforts. However, it is equally important to ensure that you are shifting resources to what you need. For example, it may not be a good time to spend a lot of money on social media because, at the moment, your physical location is closed. Shifting resources to pay-per-click and Google ads could be the best avenue right now.
In this webinar, we will discuss three things you can do right now to help your business navigate this crisis and prepare for the future:
- Why it is important to continue investing in digital marketing during this crisis.
- How to approach decision-making when reallocating your marketing resources.
- Steps you can follow to ensure the long-term success of your marketing plan.