Local SEO is one of the most important topics when talking about digital marketing. Why? Because it works! Most businesses have a local consumer base and offer products and/or services to their local market. Local SEO is one of the most effective ways to get that targeted traffic to your website. So how do you do that?
- Google My Business
Claiming and optimizing your GMB listing will make important information about your business more accessible, such as your business name, address, phone number, website, hours of operation, etc.
- Citations
Citations are online references that features important information about a business. They can occur on local business directories, on websites and apps like Yelp, and on social media platforms.
- Reviews
Having reviews on your business website makes your business image more transparent, and therefore trustworthy. Consumers don’t always enjoy the traditional sales pitch. It’s sometimes more beneficial to hear about a product or service from another consumer like them.
- On-page SEO
On-page SEO refers to both the content and HTML source code of a page that can be optimized. It helps search engines understand your website and its content. It also identifies whether it is relevant to a searcher’s query.
Google Maps marketing is a powerful SEO technique, with Google being one of the biggest search engines in the world. More than 67% of people use it, meaning that Google Maps virtually controls two-thirds of the online navigation market. The mobile app is especially a powerful tool because of the integrated location feature.
Your business’ online presence alone can be a marketing machine for you – that is, if it’s done right. Factors that play into SEO, and more specifically local SEO, include inbound links, ads, on-page optimization, reviews, citations, geotags, Google My Business posts, etc.
In “The 2020 Guide to Google Maps” webinar, we are sharing the best practices for optimizing your local SEO, as well as a proven strategy for getting your business to rank in the top three search results on Google Maps. Let’s make your business easy to find.
