• Search Engine Marketing

2020 was a record year for the marine industry, but don't let that deter you from focusing on your digital marketing efforts. SEO should be a key piece of your strategy and will help you keep your momentum going long after the pandemic, even right now while boat inventory is Continue reading article

Copy is one of the essential elements of effective marketing. It is a form of communication that involves strategically delivering words that ultimately get people to take some form of action. Copywriting as a boat dealer is an important aspect of communicating with potential customers. Here are 8 tips to Continue reading article

It's almost time to say goodbye and good riddance to 2020. This year the world was faced with a global pandemic that had an impact on every business. It’s vital for a business’ success in 2021 to create a long-term digital strategy inclusive of multiple channels to meet evolving customer Continue reading article

Many people attend boat shows with the purpose of educating the public on the basics involved in boating. They are an excellent place to gain practical, hands-on knowledge that is useful as a member of the boating community. From a digital marketing perspective, social media is one of the best Continue reading article

How do you keep visitors on your website longer once they’ve clicked through from a search result? Here’s the lowdown that will help boost your online profits: We all want to get our site to get to the top of Google, but that is only half of the story. For Continue reading article

Have you ever searched for a local business or shop online? You probably answered yes, and you are definitely not alone. There are plenty of customers out there looking closer to home for goods and services they want to buy. Making your business appear for these queries requires local search, Continue reading article