Podcast Archive - Boat Marketing Pros

Announcer
Welcome to the boat marketing podcast, where will feature tips and advice that will help your boating business grow and thrive. While you’re listening, subscribe to the podcast so you don’t miss any future episodes. And now here’s your host, Kristen Bachmeier.

Kristen
Hello, everyone, and welcome to another episode of the boat marketing podcast, it’s been a couple of weeks, and if you listen to the last episode, I talked a little bit about your website. You know, if you’re a boat dealer, the five sections or pages you should have on your website. But today we’re going to switch gears just a little bit, focus on I think, you know, what’s the latest and sexiest thing in digital marketing even today?

And that’s Facebook and Instagram. So we know that Facebook and Instagram are not so much new anymore, but they’re still wildly popular when it comes to businesses and growing their business and tapping into new customers and re-engaging with old customers. But I wanted to talk a little bit about how you can leverage Facebook and Instagram to get more sales. So in my mind, I think about Facebook and Instagram as a part of a marketing strategy. But there’s a lot you can do with Facebook and Instagram to help increase your sales outside of growing your overall brand awareness.

So today, just going to talk about that, a few tips for how you can tap into the worlds of Facebook and Instagram to reengage with old customers, find new ones, and overall just grow your business. So the first tip I have is that, you know, if you’re running a business, Facebook and Instagram page, I would just highly recommend that you plan to post two to three times per week. A lot of companies think you need to post every single day in order to make an impact.

And if you have the time, if you have the resources to do that, you definitely go ahead and make that happen. But in our experience, we found that the sweet spot for boating is around two to three times per week and to really focus on quality over quantity as far as the content that you would post. What we tend to find is that some of our clients want to focus more on inventory and more sales type stuff. But what we find gets the most engagement and contacts are posts that are more lifestyle related.

So you want to post about inventory. But I think a big tip that I have for you is to. Post images and videos that help your potential customers see what their lives could be like if they joined your boat club or rented a boat from you or bought a boat from you. So mixed in some of the sales content, along with some of the lifestyle content to get that happy medium of posts that you’re going to get more traction with, gets more engagement with, and hopefully get some customers out of it for specific content ideas.

What we’ve seen performs the best is typically pictures of sunsets, pictures of food, pictures of kids and pictures of pets. I’ve noticed, especially on Robalo social media, they post a lot about Robalo dogs on Robalo boats, which is actually quite fun. So if you can find, again, that mix of sales content, focusing on your business, focusing on your models, focusing on services you provide, and mix it in with some lifestyle photos, I think that will really help to engage your following and grow your following.

Also related to posting content, you want to make sure that you’re including hashtags that make sense. Hashtags apply to both Instagram and Facebook, but in our experience, we see hashtags have more of an impact on Instagram. And one of the biggest reasons for that is because users can follow hashtags on Instagram. So, for example, here at Boat Marketing Pros are we follow hashtags that have to do with boating in southwest Florida. So we’re in Fort Myers, Florida, just north of Naples and south of Tampa.

And we follow a lot of hashtags that are like hashtag Southwest Florida boating, hashtag Fort Myers boating. So if you can tap into those hashtags and learn what your customers might be following, see which hashtags have the most followers, use those with your content as well to help you gain exposure to some new customers. Another tip we have for leveraging Facebook and Instagram for your business and getting more customers and reengaging with your old ones are to leverage your sales team.

So depending on the size of your dealership or the size of your business, you might have a small sales team. Maybe it’s just you. Maybe you have five to 10 people. But I would recommend if you’re OK with it, that you encourage them to create their own Facebook pages, make sure that you monitor it to an extent, and ensure they’re not posting content that conflicts with your brand. Maybe you work with a digital agency that can help you manage that.

But if you leverage your sales team and if they love boating, if they love what they do, it’ll come more naturally to them. One of our clients has a sales guy who often creates videos, posts pictures of his customers on their boats. And in general, we find that that promotes him as a salesperson, helps him get more customers, but in turn, also helps to grow your following and helps to grow people who would come to your dealership to buy a boat from you or to rent a boat from you or to join your boat club.

So and they’re also the ones who are interfacing with the customers. And you get to, as you know, the business share their content. So your sales team is out there making the content for you and then you get to come in and just share it on your pages, which is kind of nice, and it helps to increase engagement all around. So if you can if you’re comfortable with it, you know, find your sales team and ask them to do some of their own social media marketing because it just helps everyone.

Next tip, and I think this is probably one of the bigger ones, you know, if you listen to our podcast before, you know, we talk a lot about boat shows, how to prepare for them, how to market for them, and then as a part of marketing, when you attend a boat show, you definitely, definitely, definitely want to post about boat shows you’re attending and then also post during the boat shows that you attend.

So we’re down in southwest Florida. So our quote-unquote boat show season is roughly between, I would say, October and April. The weather’s beautiful. You can always snap good photos because there’s hardly any rain. And if you’re attending an upcoming boat show, here are the things you need to do. First, add it to your website and the last podcast episode I talked about the sections need to have on your website and a boat show calendar is one of those sections.

So add it to your website. Add the event to your Facebook so you can if you have your Facebook page all ready to go, you have the option to create events so you don’t have to create an event with the event organizers unless they require that. But what you can do is say, you know, boat your boat dealership’s name at so-and-so boat show. So this way you can send this event to people who are like your page, get them to interact with your page a little bit more.

And in general, you just capitalize on that name in that content and get in front of people who would be searching for that boat. So users tend to flock to Facebook to find out information about local events. And if your company has posted that as an event, you could be one of the first companies that they see in addition to that kind of sidetracking a little bit. But if you’re posting the event on your Facebook, I would also recommend that you post it as an event on your Google my business page.

So not Facebook and Instagram related, but I think it’s an important tidbit nonetheless. So that way you can be recognized as one of the top companies that shows up when people search for that boat show and then try to do it. And as advances, you can just to make sure that you get in front of even the event organizers themselves. Next tip is to not be afraid of Facebook advertising. So Facebook, as we know, owns Instagram as well, which makes it really convenient for us as digital agency because we can log in to our what’s called the Facebook business manager and run clients, Facebook and Instagram campaigns, right from the same place.

So when I talk about posting content on social media, that’s more so posting organically and we get into the ad space is and this is where you create Facebook and Instagram campaigns. So Facebook advertising is a great tool for connecting you to local customers who might not know about you yet, but they’re interested in the same types of things that you offer. So, for example, boating, water, sports, and other outdoor activities, you know, a lot of what we see in our data is that if somebody is interested in boating, they’re also interested in other outdoor things.

So kayaking, maybe camping, RV, anything you can think of that takes place outdoors so you can capitalize on an audience that you might not thought of before, but that you can tap into using Facebook ads and then with a modest budget. And even I’ve had clients who can run campaigns for flat hundred dollars or you can run campaigns for up to thousands of dollars. But depending on your locale, who you’re trying to target, what kind of services and boats you offer, you know, with a small or modest size budget, you can reach a lot of people.

And then in addition to that, if you have a list of customer data, you can upload that into Facebook and then create ads that will then serve to those customers if they have a Facebook account associated with that email that you have. So you have a lot of flexibility there in terms of finding new customers, engaging with old ones, and then maybe inviting what we call lookalike audiences. So people who are like your customers already. The next tidbit I have for you about Facebook and Instagram is going to be to make sure that you respond to messages and comments to your page.

I think a lot of people and myself, I’m guilty of this, too. People often forget that social media is meant to be social. If you have the time and I recommend you make the time or hire a digital agency to manage this for you. But if you’re taking the time to post on your Facebook and Instagram or whatever platforms you might be using, make sure that you also log in, see what people are saying, comment back to people if they’re commenting on your photos or your status updates or your updates to your page and engage with them.

So if somebody sends a message, make sure you reply. It doesn’t have to be detailed, but just a simple acknowledgment of it. You know, as a digital agency, we manage this for several clients and we have a strategy and a process in place for, you know, if somebody asks about this boat, we say we reply with something like call this number to get more information. So it doesn’t have to be super specific all the time. But just make sure that you try to reply as much as you can.

And then as you do that, you’ll get certain, I think Facebook does this where you get a badge, where it’ll say, you know, company. Within one to two hours, so that’s kind of helpful for customers who might find you on Facebook. So, again, if you’re taking the time to create the content to post, to make sure that you also try to make some time, maybe a couple of times a week, a few times a week to log in and respond to people who are interacting with your page.

And again, a digital agency can manage this for you. You just have to give them pretty much full autonomy and then or a set of guidelines that they can use when it comes to replying to people. Doing this will help increase your following and just in general, your visibility on Facebook and Instagram. So I highly recommend doing that along with posting quality content. And you’ll be surprised, I think, to see how quickly you get some more engagement, maybe a few more followers here and there.

And that’s all I’ve got for this list of helpful tips for leveraging Facebook and Instagram. You know, I’d love to know what your thoughts are on Facebook, what your thoughts are on Instagram. Are they good or the bad or indifferent? Do you use it? You know, if you have anything that you’d like to share with me, I’d love to hear it. You can email me at a podcast about marketing post.com. Until then, I will talk to you all next month when we head into August already.

And until then, make sure if you have any questions, like I said, email podcast about marketing post.com. And we’ll see you next month. Happy Boating.

Announcer
Thanks for listening to this episode of the Boat Marketing Podcast. If you have any questions for Kristin and the marketing pros team, send them to podcast at both marketing pros dot com for additional resources and strategies to help grow your business. Visit both marketing pros dot com. That’s both marketing pros dot com.

 

Announcer
Welcome to the Boat Marketing podcast, where will feature tips and advice that will help your boating business grow and thrive while you’re listening. Subscribe to the podcast so you don’t miss any future episodes. And now here’s your host, Kristen Bachmeier.

Kristen
Hello, everyone, and hopefully you all had a great Fourth of July holiday and enjoying the week so far. Thanks for listening. This is another episode of the boat marketing podcast. And today we wanted to talk a little bit about your website and really focus on the five pages that you should have on your boat dealership website today. We’re just going to focus on boat dealerships if you’d like to hear some tips for any other marine industry type websites for boat rentals, boat service or any of those, just feel free to email me a podcast at Boat Marketing Post.com and I’ll make sure to cover it in a future episode.

For now, though, we’ll focus on boat dealerships. And at this point, it’s 2021. And I hope I don’t need to make this podcast about why your boat dealership needs a website and that you have one by now. And if you do have a website, that’s great. You’re done with the first, probably hardest step. And just so you know, it’s really only the beginning. When you make a website, obviously, you want your business to have a place online, but have you thought about the content on your website?

Is it built to convert what we call in the industry, as you know, tire kickers or converting customers into actual leads? So a part of what I’m going to talk about today is some of the sections you should have on your website in order to get those qualified leads. And then also some additional tips for what should go on those pages. So to start start with the five pages that I think every boat dealership must have on their website. And here we go.

So first and foremost, inventory. So now that 2020 and 2021 have been completely explosive for the marine industry. So having inventory on your site might be a little bit of a job right now because there’s no inventory really to display, depending on what type of boats you’re selling. However, if you think about where we will be in a post-pandemic world, what that will look like, you know, it’s really important to have inventory on your website.

And now more than ever, customers are pre-shopping online. Most of the time you know, based on data that we see, most customers know which kind of both they want. They know what kind of brand they want because they’ve gone and done additional research on their own. And so when you display your inventory on your website, you want to make sure that it’s listed in a way that makes sense to the end customer. So, for example, break your inventory down, buy new versus used or preowned.

A little tidbit here is that I know that preowned sounds like a little bit of a nicer word, but in the search space, so on Google, what we see is a lot of people search for used boats. So that’s just something to keep in mind when you’re naming your boat pages. Another good example tip I can provide in terms of listing your inventory, make sure, if possible, that you can list it by the boat brand. So one of our clients, you know, they sell Grady white boats. So we make sure that on their website we have new boats is the top line item. Then you get into great white boats and then each of the subsequent models of great white boats that have come out for that model year. So it makes sense to the user. They know they’re looking for a new great white boat and they can just filter down that funnel to see the boat that they’re looking for. The next big section you’d want to have on your website is a section for service.

So both service and boat maintenance if your dealership offers those services to your customers. But I highly recommend that you have an entire section about that service and parts on your website. So make sure that you break down, if you can, maybe a recommended service schedule or at least the types of services that you offer. And most importantly, you know, a call to action for if somebody wants to inquire about service for their boat. Some of our boat dealership clients also offer mobile service. So if somebody is out at a dock and they can’t get their boat to start and you’re able to come and help them, just make sure to highlight that on your website as well. The next big section you’d want to have on your website is going to be a blog. If you listen to any of our podcasts downloaded, any of our white papers or read our blogs, you’ll see that blogs are pretty common. It’s a great marketing tool. We mostly recommend this for SEO purposes.

So the more content you can easily add to your website, the better off you will be. And this more often than not includes having a blog on your site. Some tips for blog topics that you can include on your website are, you know, if you have a new boat model that’s coming out, if you’re attending a boat show, especially some of the bigger ones. So where we’re at in Fort Myers, Florida, the Fort Lauderdale boat show is a large show that a lot of the boat dealers and marine industry businesses go to in Fort Myers. Locally, we have the Fort Myers boat show, which is what we kind of refer to as the kickoff to boat show season. So you can write a blog about both shows you’re attending new product announcements, anything any news about your company, any news about new features as it relates to maybe some rigging and accessories and those kinds of things? So just when it comes to blogging, it sounds a little bit silly. People still attribute a blog to being a personal space for a journal or for opinion pieces and whatnot. But blogs on websites nowadays, especially for businesses, are really meant to drive traffic through SEO, help you get ranked better in Google and a blog is just an easy way to do that. The next big section you’d want to have on your website is a contact section. So you focus on your inventory, focus on your blogs and your service section, and calls to action all throughout the place. But make sure that you have a contact page that lists the important information about your business.

This includes your phone number or phone numbers. If you have more than one location, your addresses, and a contact form. And if you do include contact form on your website and you use a customer relationship software of some sort like Salesforce, just make sure that you work with your web developer, whoever is managing that for you, to make sure that those leads who are contacting you on your website are also getting added to your CRM. We also recommend to try to include what we call a quick contact form on each individual boat listing.

So. As a user is viewing a boat, say it’s the rebels are 360, and then you want to on that individual boat page list of forms that somebody looking at that boat, they can very quickly send their name, their email, the phone number to contact you to inquire about that boat. You know, we’ve worked with boat dealerships for years, and these quick contact forms have proven to be highly converting contact forms and account for many of the inquiries that come in for any specific boat listing.

So that’s another little tidbit for you there as far as contact forms. Last but not least, one of the biggest sections I would recommend to have on your website would be a section for events. So as we know, if you’ve been in the marine industry for quite some time, boat shows are huge for driving sales, for driving, you know, marketing. And I think a lot of boat dealership owners already know that. But if you’re attending boat shows and you’re probably investing a lot of your time and your money to get ready for these boat shows, I would highly recommend that you have a major place on your website for those boat shows.

Capitalize on the opportunity of adding those upcoming boat shows to your website and if you can try to do it as soon as an advance is possible. One of our clients attends a boat show in November every year and we try to have that that event on their website no later than, I would say, February or March, just to capitalize on people who might be searching for that event already. And as somebody who is attending this boat show, as a sponsor or a vendor, you know, your website could show up first for when somebody searches for that boat show at some cases know we’ve seen that we add boat shows to our clients’ websites well in advance, and then we see that our clients then rank on the first page for when people search for that boat show. So they’re not even searching for that client. They’re searching for a boat. So that’s a little bit unrelated. But because they’ve added their event to their website, they show up in the search results for when people search for that. So if you don’t have your boat shows that you’re attending listed on your website, try as hard as you can to get those listed and maintain a section just dedicated to boat shows and a boat show calendar. That’s all I’ve got for you today.

And with that will see you in a couple of weeks on the next episode of the boat marketing podcast, Happy Boating!

Announcer
Thanks for listening to this episode of the boat marketing podcast. If you have any questions for Kristen and the Boat Marketing Pros team, send them to [email protected] for additional resources and strategies to help grow your business. Visit boatmarketingpros.com. That’s boatmarketingpros.com

 

Hello, everyone, and welcome back to another episode of the boat marketing podcast. My name is Kristin Bachmeier and I am the director of operations for Boat Marketing Pros. We are a digital agency that focuses only on marine industry and boating industry businesses. And today, I want to talk to you a little bit about what I probably know the best out of all of the digital marketing tools, and that’s Google ads. So the title of this episode is Can Google Ads Really Help Your Boat Dealership?

And this doesn’t apply to boat dealerships. This applies to boat rentals, boat clubs. I think pretty much all businesses within the marine industry space. I think Google ads, I can confidently say that Google ads is something that everybody should consider.

So if you’ve been pitched any sort of digital ads, whether it’s through an agency or a friend, somebody that knows digital Google AdWords or now it’s called Google ads was probably a part of that pitch. And you’ve heard them throw terms around like paper, click retargeting, display YouTube, not really sure what it meant, if it would be worth it to your business, nd, you know, I’m here to tell you in this episode that the short answer to can Google ads really help my boat dealership? The answer is yes. So in my opinion, in the digital space, if you listen to the last episode, I’ve been in the digital space for just about a decade now, and I have seen consistently over and over again Google ads deliver amazing results for our clients and specifically in the boating industry.

So it’s the results that we’ve seen that have absolutely blown me away. The clickthrough rates, the conversion rates, and just the growth that some of our clients have been able to see as a result of Google ads. So I wanted to talk a little bit about that today. Some key benefits about why Google ads, you know, it’s worth it and why you should consider it, if not for this year’s strategy, because I know we’re halfway through the year already into next year.

Why you should consider it for your own marketing initiatives. So I would say to start out the first major benefit of Google ads is that it’s very flexible. So whether you’re a small business of five people or a large business of five hundred people, you can use Google ads to market your business. The budget can be pretty much anything you want it to be. Obviously, you know, as an agency, we make recommendations to clients about budgets, but you can have a small budget or a really large budget.

And then to be able to change that, you can do it at the drop of a hat. So you simple, simply log into Google, click a couple of buttons and you can pause a campaign, you can start a campaign. It’s just overall, it’s a really flexible tool for small businesses to use for their marketing. The next key benefit, I would say, is the low cost, so this really depends on your business and what your marketing budget allows you to spend on digital, which I think should be a significant portion.

But the low cost refers specifically to the Google search network, or you’ve probably heard PPC or pay per click. But most of the time we have clients who are boat dealers or boat rental companies that can get a click to their website for under four dollars. So what that means is that if you sell a boat, say it’s worth, you know, one hundred thousand dollars or two hundred thousand dollars. No, whatever your price point is, you can I can confidently say that often you will be able to get clicks to your website for under five dollars.

So somebody pays or you pay four dollars for somebody to click your ad, come to your website, they turn into a final sale. I think that return on investment pretty much speaks for itself. We’ve seen that time and time again for a lot of our clients, you know, no matter the industry. So. Another benefit of Google is that it’s more than just the search network you don’t have, you’re not limited to just the pay-per-click option.

You can look into display ads, which are the banner ads that you see throughout the Web. You can look into YouTube or video ads and also retargeting. Retargeting is where somebody comes to your website and lets say that they don’t contact you or don’t submit an inquiry of any kind. You can then retarget them with ads to come back to your website later on as they browse the web. So you don’t really see the quick conversion through some of those other campaigns, like display ads, YouTube ads, and retargeting ads, or more so for brand awareness and not so much, you know, driving somebody to contact you right away.

So overall, between the flexibility, the low cost, and the sheer amount of options that you have, if your dealership or your boat company is not using Google ads already, I would highly recommend that you consider it. Maybe talk to somebody about what it would take recommended budgets and all of that good stuff. But, you know, in the end, I really do think that Google ads can help your boating business grow and you can see a big return on your investment pretty quickly after you start.

So I’d like to know if any of the listeners here have run Google ads before. If so, what did you think you have about the experience? A good experience. We love to hear your story. You can email us at a podcast about marketing post.com and maybe we’ll reach out and share your story on a future episode. In conclusion, thanks for listening. And we’ll see you in a couple of weeks on the next episode of the boat marketing podcast.

As always, feel free to drop us a line at podcast app, boatmarketingpros.com with any questions. Thanks again. And Happy Boating.

 

Hi, everyone, and welcome to the next episode of the boat marketing podcast. My name is Kristen Bachmeier and I am the director of operations for Boat Marketing Pros, which is a digital agency that focuses only on marine and boating businesses. So today we’re going to talk a little bit about video walkthrough of boats. Should you do them? How do you do them? Why you should consider doing them. And a little bit of a few tips about how you can use them to cross-market throughout the digital realm.

So to kick things off. First, I want to get into a little bit of the why. So I think covid-19 really taught everybody a lot about tapping into technology to keep business going. Now, obviously, the boating industry was a little bit differently affected than other industries because we know that everything just kind of exploded last year. But that doesn’t mean that you should hold back on your marketing initiatives. And one of our biggest clients that we have there are boat dealership here in Fort Myers.

They had a lot of customers start to request video walk-throughs or virtual tours. I don’t think that that will just stay in 2020 and during this pandemic. I think that virtual walk-throughs, video walk-through, and just video tours of boats, kind of like houses will just continue to grow and if not, begin to become a key part of your marketing strategy. So diving into a little bit more of the why so with video walk-through is to give potential customers a virtual look at what to expect.

It’s convenient for them. It’s easy for them. And depending on where your business is, you might be able to tap into a seasonal audience that isn’t necessarily in your area all year long. So we are located in Fort Myers. Everybody around here knows that when the season comes, it’s between, say, October to April. So in those months between April and October, if you do a virtual walk-through, is you have a way to connect with your customers who might not physically be in your location.

Now, seasons vary from business to business, but you get a general idea. And in addition to giving customers that virtual look at what they can expect, you can use the video. To me, this is more important. You can use your video as a way to cross-promote on other channels. So if you take a video, walk-through of your top-selling model, you can take that video posted on your blog, posted somewhere on your website, put it on social media, put it on YouTube, and just adding that content kind of benefits you across the whole business, so those are the two big ways, obviously the first one, again, being giving customers a convenient way to look at boats that they might be interested in. And secondly, they help those videos can help you market your business online content already creating use it to continue marketing and just kind of repurpose that content. So now that we’ve covered the why, going into a little bit about what you’ll need to record the videos.

So. Typically, what I recommend is that, you know, if you’re comfortable doing this by yourself, you know, on your own, that’s fine. But typically the person that’s the best to record those videos would be one of your salespeople, preferably someone that’s really comfortable with recording, is really charismatic, enthusiastic, and is just clear that they love to connect with people and being on camera. So I think that type of person adds a little bit of dimension to the video and just makes it a little bit more fun, which will cause people to interact with that more.

Second. You’ll need a camera, typically a camera phone will work. So most of our clients have used just their iPhones or they have an Android phone. You know, the camera’s pretty good quality, so it’ll capture what you need it to capture. So any watchable video quality is enough. I don’t want you to get hung up on needing it to look like a professional production, because in the world of digital, especially in the world of social media, it’s you know, any video that you can post is just great content.

As long as you can see what’s going on in the video, you don’t want it to be super grainy, but as long as it’s, you know. Medium to high-quality video, you should be fine. The last thing that you’ll need is a popular bootmaker model, you don’t want to necessarily go through your entire lot and take a video walkthrough of every single one, but maybe find the top three to five brands that you carry and focus on maybe the newest model or the most popular seller or just one that’s going to generate a bit of interest, you know, outside of a single customer wanting to look at it, but maybe one that will be of interest to people browsing your website.

Or if it’s a top search model, it’ll help, you know, your organic search traffic. So that’s what you need to record the video and then we’ll get into the “what” now. We’re going to get into the house. So obviously, first tip, don’t hit record until you’re on the boat. Record horizontally if you can. So that means you hold your phone landscape mode. And the reason for this is everybody’s so used to just taking their phone, holding it the way they would just hold it normally taking a video or picture.

And that’s great for social media. But when it comes to posting this content on your website, if you can have a horizontal version of it, that’s going to be really helpful for your web design team or for yourself. If you’re updating it, it’s just good to have it. It’s good to have a horizontal version so you can use it on your site. If you have the time. If you have the resources, you know, you can record it both ways so that we can use the vertical one on your social media and then the horizontal one on your Web site.

But either one will really work. But horizontally is better for your website. Try to keep the video to 10 to 12 minutes any longer than that would probably cause users to lose a little bit of interest. You want to be detailed enough so the customer can get a good feel for the boat, but any longer than that could cause them to lose interest. And then typically, when you’re getting people, just general users on the Web or people using your website, watching videos any longer than that might cause them to exit a little bit early.

And if you’re comfortable with this, I don’t think every video should be marketing. Come down and see us come to you. Don’t want to be super silly all the time. But at the same time, at the end of the video, you probably want to include a call to action, such as call us that this phone number to learn more about this bow or to schedule a tour of other boat models like this, just something that gives the user an indication that you want them to do something.

And then during the video, make sure to cover the top features, so like maybe the engine that it uses, maybe the navigation system cooler in storage, you know what you can use that boat for, whether it’s fishing or water sports or just something that helps them, helps the customer or the user see themselves with their friends, with their family on that boat and how they might be able to have fun with it. So you want to make it a little bit and also personable but just help the user see themselves on that boat in the future.

A little bit of a bonus tip, so if you have your say, you have your video. It’s all done and you want to take it to the next level. What I would recommend doing is to get the video transcribed and then post it as a blog on your website. And the reason for this is that if you post a video on your site, that’s great. The more content you can have, the better. But if you add that extra level of getting it transcribed with the text, that helps your website get noticed more by Google and Bing, and other search engines because it’s able to read and index the actual content.

So we use the tool. It’s called rev dot com. So R E V as in “very” dot com where you can pay a small fee or think it’s at the time I’m recording. This may be a dollar per minute, but it’s really easy to upload your video. You get a transcript back and then you can use that in various marketing materials and especially helps the best of you. So that’s all I’ve got for today’s episode. Thank you for listening and we’ll see you in a couple of weeks for the next episode of the Boat Marketing podcast.

As always, feel free to drop us a line at a podcast at Marketing Pros Dotcom with any questions or anything you’d like us to cover in future episodes. Thanks. And Happy Boating.

 

Social media has always been a great platform for businesses to interact and communicate with customers. It is also very useful to keep customers updated on major changes going on with your boating business – especially during this pandemic.

In this episode, Harry Casimir, CEO of Atilus and Boat Marketing Pros, joined by Jennifer Coomer, Director of Business Development at Atilus and Boat Marketing Pros, will cover how you can use social media to communicate with customers during this crisis.

Harry

Hey. Welcome to another episode of the Boat Marketing Podcast. Today we’re going to talk about using social media to communicate with customers in times of social distancing, and COVID-19. Jenn is here with me today. We’re going to dive right in on how to really make sure you stay connected with customers while you are distancing yourself. Jenn, I know you and I talked about this too many times. Now all of us in the office virtually talk about social distancing, and the impact this will have on our personal lives and professional lives.

But from a business perspective, that’s also impacting how we are interacting with our own clients and how the business will change. So let’s get right into it. What are some of the things that you see or things that you think that one can do both from a business perspective and a professional perspective to keep in touch with their customer?

Jenn

Yeah, thanks so much for the introduction, Harry. Hello everyone! As Harry mentioned, my name is Jennifer. As Harry also previously mentioned, staying connected is now, more important, more so than ever, especially since we’re going through COVID-19.

Something that I found and that we found here internally is one of the best ways to stay connected. Not only the best way but a creative way to stay connected with your existing customers and clients is through social media. I think turning to social media is really important right now.

With so many people being forced to stay at home, this is your chance to get out in front of them and to stay connected with them. It’s important to make sure that you’re utilizing all social media platforms too. So Facebook, Instagram, YouTube, Google My Business, and the list goes on. There’s a lot of social media outlets out there, but the main takeaway that I want you to get out of this is, keeping regular contact with your clients is really crucial during this time of uncertainty. So make sure you are doing that. And we’ll give you a few tips on how you can communicate with customers.

Harry

That’s fantastic.

So we’re going to just dive in right into the questions here, Jenn, because I know you are really active on social media. Do you have any tips on how businesses can keep in touch with their customers in a proper way?

Obviously, again, this is kind of a very tricky situation. Most people are on their mobile devices right now, in front of computer, more than they normally would be nowadays because they don’t have any place else to go. So a lot is going on. What are some of the tips that you would have for a business in terms of how to communicate with customers through social media?

Jenn

Awesome, we’ll definitely cover a few tips on what you should be doing right now to keep in touch with your customers. And as you mentioned, with people being forced to stay at home, many people are turning to social media and checking social media weekly, if not daily. So it’s really important if you have downtime or you know, during this COVID crisis to push out content, get in front of those users and your existing client base because they are checking those social networks on a daily basis.

A few of those tips that we’ll jump into right now.

Tip number one: It’s really important to post updates regarding your business. Specifically, hours of operation or services provided, if anything has changed due to COVID-19. It’s important to keep your customers informed with any changes, if any. That’s tip number one.

Tip number two: I would recommend posting a raw video or even a video explaining the safety precautions that your business is taking or how you as a company are dealing with these changes related to COVID-19. We recommend sharing your challenges that you are facing and how you are managing, getting through this crisis. And I think if you share that information with your clients, they can easily engage with that content too.

Tip number three: We also recommend doing a Facebook or Instagram Live stream so that you can offer your customers a virtual Q & A. Any questions that they might have, you can respond to them instantly. So offer a live Facebook or Instagram Live Stream. See if your clients would be interested and then get them on board. I think it’s really important to maintain the face to face interaction. Since you can’t meet with clients in person right now. It’s important that you’re showing your followers  who the person is behind the social page.

Tip number four: It’s really important that as a business that you continue to provide timely and relevant content as it relates to your business overall. At the end of the day, your clients still want to see a sense of normalcy from you. So keep these regular posts and updates coming. It doesn’t have to be related to COVID-19 as long as it relates to you know, the services or products that you provide, continue to push that out on a, you know, a weekly basis.

The very last tip that I have for you today, but I think the most important tip, is to keep the lines of communication open. That is so all of your clients can get in touch with you, whether it’s via social media, email contact forms, or a phone call.

Harry

Now, Jenn, thank you so much. Those are very, very important tips. Now, whether the business open or not, are you suggesting that even if they close their social media should stay active? Is that correct, right?

Jenn

That is correct. Even if you have closed your doors because of COVID-19, you should still be active on your social channels. Remain in communication with your customers at all times to let them know what’s happening. I don’t think you should go cold at all. So my advice is continue to post on all of your social channels and just keep them updated.

Harry

That’s awesome. This is not the time though, to schedule or automate your social media posts. You want those to be as authentic as they can be. And you want to craft them as much as you can due to the current situation, right?

Jenn

Correct. Keep them authentic, real-time and relevant to what’s going on, and to your business. And as I mentioned before, I still think it’s really important to continue to provide the standard posts that you have been pushing out just to keep a sense of normalcy with your clients so that they continue to see the consistency of what you’ve been doing in the past. So that’s why every now and then, whether it’s on a weekly basis, make sure you’re pushing out one or two posts as it relates to what you were doing previously.

Harry

In one of our podcasts, we cover using social media now that you don’t have lots of activities in the front door. You might have a little bit more time than normal. This is the time that you can really hone in on your social media skills, in terms of getting in front.

COVID-19 is here today. But, whether it’s tomorrow or next week, month, or year, this thing can go away. And you and your business will sustain. So it is important to make sure that you’re staying in touch with customers now during this crisis. You also want to be there for them in the long term.

Keep pushing that information out as much as you can. Again, as Jenn mentioned, be as authentic as you can and be there  ready to answer questions as well.

Keep this in mind right now. It can be people at home, people in the office, in front of computers or their devices. The second they think of something, they type it. As fast as you can, make sure you insert comments and keep the conversation going and make your customer your priority during this time. If you have anything else to add to this, Jenn. I know how important it is to keep in touch and communicate with customers during this time.

Jenn

Yes, 100% I think you’ve covered it perfectly. If you’re looking for additional tips on using social media during COVID-19, please reach out. We can assist you and provide more information, tips and resources to help you get through this.

Harry

That’s fantastic. Well, this is a wrap for us.

Thank you Jen for joining us to go over using social media while distancing to stay in touch with customers. Again, this has been another episode of Boat Marketing Podcast. If you have any questions, or topics you’d like us to cover, we’d love to hear from you. Email us at [email protected] or go to boatmarketingpros.com/podcast to subscribe to our podcast. Again, this is Jenn and Harry. Thank you so much for joining us. This is a wrap for us.

Jenn

Thank you.

Google Ads can give your business the visibility it needs to generate more leads and drive more traffic to your website. We go into details about the different types of ads and what you need to set up your ads campaigns.

In this episode, Harry Casimir, CEO of Atilus and Boat Marketing Pros will be joined by Sydney Fahrenbruch, Digital Marketing Manager at Atilus and Boat Marketing Pros to explain the different types of Google ads and their purpose. Read the transcript below. Translated by https://otter.ai

Harry

Hey guys, it’s me again, Harry Casimir with Boat Marketing Podcast. And today we have Sydney with us from Atilus and Boat Marketing Pros. She is the digital marketing manager here. And we’re going to go over how to utilize Google advertising to drive sales to your dealership.

So, without further due, let’s get right into it. Sydney. I know this is something you’ve been working on for a long time and the digital space. So, tell us what are the things that you’re going to talk about with us today.

Sydney

Today, I’m basically going to give a little bit of an overview of how you can use Google ads and how you can use the PPC (pay-per-click) ads through Google to drive boat sales and to drive more traffic to your website and get more leads. This is one of the most popular forms of advertising when it comes to digital marketing and it really is because you can see results really fast when you are using this if you set things up the right way.

Harry

So, when you talk about ads, obviously, Google is not in the traditional ad space. And when I say traditional ad space, we’re looking at billboards, we’re looking at big banners. All over the place. We’re talking about digital ads. So, what are some of the digital ads, as boat dealers or rental clubs, that one should look at to drive traffic or drive leads to the dealership? What are those types of ads?

Sydney

Yes. Advertising online through Google is definitely different from traditional advertising. When you think of billboards or things in print, or things like that, it’s all online. It all goes through Google’s advertising network.

So there are quite a few different forms of advertising you can do. For today, I’m just going to talk about three that I would consider them the three biggest ones, or the three main ones that I think apply or can be used in the boating industry. There is also video advertising, which goes through YouTube, which is through the Google network. I’m not going to talk about that today. But that’s another really good one that can be used in the boating industry. And maybe we can do a later episode about that.

But for today, I’m just going to talk about paid search. Basically, paid search is when someone searches a keyword or a search term into their browser, getting your ad to appear in those search engine results page that they see. Then there is display and retargeting which kind of go together. But they are different in terms of the users that you’re going to serve ads to. Those refer to ads that you see as you browse through on other websites. So, like the little banner ads on a website, or sidebar ad, visual ad, that you would click on to click through the website. So those are the three main types paid search, display and retargeting.

Harry

All right, so I guess we’re going to just dive right into paid search ads. Can you tell us some of the components that are included in search ads?

Sydney

When I talk about all these ads for paid search and for both businesses and retargeting, a great thing about it, which is why we refer to all these ads as pay-per-clicks ads, is that you set up your campaign, but you only pay when someone clicks onto your ad and goes on to your website. So you’re really only paying for when someone takes the action, you’re not just paying for that visibility. That kind of gives us a good metric to measure our success. So you see how many people are clicking through to the website and then how many of those actually convert which we would measure conversion as either someone filling out a form on the website or calling or taking some kind of specific action that we want them to. So those will apply to any kind of pay per click ads, but particularly search ads because they’re very direct.

When I talk about this, also, I just want to clarify that I’m giving an overview of what these ads are, how they work, and how they’re set up. I would recommend if you are the business owner or the general manager if you don’t have an expertise in this that it is best to work with an agency that specializes in this just because if you don’t set things up properly, you may end up spending money on things where you’re not getting the right kind of traffic. If you don’t use the right keywords and the right targeting and all that you’re not going to reach the right customers. I just kind of want to clarify that from the beginning.

So basically, when it comes to search ads, we do see that they are typically the most effective type of pay-per-click ads when it comes to generating leads. The reason for this is because they’re very direct, you bid on specific keywords. The keyword would be what someone typed into their browser when they’re searching on Google. So that could be “boats for sale near me”, “boat dealer near me”, it could be great “boats for sale”, “Boston Whaler boats for sale” any keyword and you can get super specific with it. You select your list of keywords that you want to include in your campaign. And then you set up a text ad so it will appear in the search engine results page along with the other results and it will have a little box that says “Add” next to it. So they do know it’s an ad but it will appear there and then users who search that can click through to your website and see your inventory and all that.

You have to do some keyword research. Google does have a free tool that you can use called the keyword planner, where you can forecast certain keywords and see what people are searching. And then you can develop campaigns based around that there are a couple of different types of campaigns you can do, a good one is your brand name, it’s really good to make sure that you’re appearing for your brand name, just general boat dealer type keywords. Like I said, the brands you carry the boat types you carry, you could even target competitors. You know, if you carry Grady-White boats or Boston Whaler, just use that same example that I just used, you know, those are two pretty comparable brands, you could be bidding on Boston Whaler keywords but driving people to your website to look at Grady White boats to get more strategic with it. So that’s a quick overview of the things that you can do.

The sky is really the limit when it comes to this. There’s a lot that you can do. You can also set up your campaigns. There’s a lot of different parameters that you can use within Google. You can set up your campaigns based on geographic targeting. So you can limit the area that you want your ads to appear in most likely to be in your location, you can even set ads on a schedule. So say the call to action in your ads is to call your store, you could set them on a schedule only the hours that you’re open, you can even do bid adjustments. You can say I might pay a little bit more per click for people in this area, or people on this type of device. There’s a whole bunch of settings that Google allows you to do based on your target market. And you can control all your budgets. And you can pause it anytime. So it’s very, very flexible and scalable. And you can continue to optimize campaigns by looking at the terms that people search.

Once you have your ads running, you can see the exact things that people type into Google that trigger your ad and further optimize the campaign from there. So Google ads is a very, very effective form of advertising that is very targeted and very direct.

Harry

That’s fantastic. And I agree. One of the things with pay-per-click (PPC) is that you can get this set up and running right away. So you don’t really have to wait, whereas SEO is a great avenue to advertise and get good ranking. But that takes time no matter how sophisticated, how much money you have, SEO takes time, it doesn’t matter what you do, it just takes time, whereas pay-per-click does take time as well. But the amount of time you can get a campaign running is very short.

Keep in mind, as well, is that you must know a bit of what you are doing for you not to spend a lot of money because just like Sydney just said, if you don’t know what you’re doing, for example, you do not want someone in Chicago to find your ads for boat dealers when you are in Miami because again, someone in Chicago, yeah, it’s okay for them to find your ads except that it just might be a waste of money because they’re more qualifying dealers than yours unless you sell very, very specific boats that they can find there. But make sure you are very specific on your keywords. So if you use a variable broad keyword for example, in the marine industry, you could say used, well used, but can be almost like anything, you can say Grady White 2018 or use a specific keyword that’s associated with that boat. It helps customers find you for that specific keyword.

Because there’s a lot of people that are bidding for those broad keywords. That doesn’t mean you cannot bid for them. But keep in mind what is going to happen. But another key thing here is that as a dealer, you are not on this alone. There are other dealers and it’s best to focus on your geographic area. So I usually tell dealers, let’s focus on the 20-mile radius, here 10 to 20-mile radius, we focus, we hone in and we become the expert on this location so that way people will find you because you know, you don’t want to spread to where you spend a lot of money on advertising to or the places where It doesn’t make sense because there are a ton of other dealers in that location that you advertising for.

Customers prefer to go to a dealer that’s closer to them. That doesn’t mean that someone won’t drive a couple hundred miles to come to you. But the chance is very light. So, therefore, you focus on what you can control, which is your local market. I know we just wrapped up with search ads. And I just wanted to elaborate on some of the key points, here Sydney, I know you wanted to also touch on either the retargeting or display ads. I don’t know which one you want to touch first, but can you tell us a little bit? What’s the big difference between search ads versus a retargeting ad or display ad?

Sydney

Search ads, like I said, they’re going to appear in your search engine results page, you know, to the end user, they’re going to appear based on a specific keyword that they search right there. So I’m in Google, I’m looking for boats for sale near me. I type that in, I see what comes up on the page and this search ad pops up whereas display and retargeting are a little less direct. You’re going to get a little more of that, you know, direct reach aspects because you are going to be interacting with people who have already visited your website before. But these are banner ads. So you guys know if you’re ever browsing on a website and you see an ad appear on the side or a little button appear on the side that its advertising for some other business and you can click off and go to their website, that’s what these kind of ads are.

They don’t necessarily always have the best conversion rate compared to search ads, you will get clicks on them and you’ll get traffic but you’re not necessarily going to have people who are ready to buy a boat right away because they don’t have the same purchase intent as someone who’s searching things into Google that’s a little bit different.

But when you do look at the cost, so like we said, this is you know, cost per click; the price of how much you’re going to pay for the click is going to vary just depending on competition and things like that. But when you look at search ads, the cost per click is on average for boating type keywords, I’m going to say around two to $3, the more specific your keyword is the more likely it’s going to be a little bit higher. A lot more general keywords typically tend to be a little bit lower. But let’s say you’re paying around $2 per click. So obviously, it’s a lot cheaper compared to traditional advertising. Depending on how much traffic you’re getting per day that can add up and you do have control of your budget so you can kind of decide where you want to cap it. But when it comes to display and retargeting on average, it’s going to be under 50 cents a click maybe around 10 to 30 cents, so it’s a lot cheaper. So you can drive a lot more traffic through that even though it is less direct in terms of the customer that you’re reaching.

If you do have I guess a limited budget you can put it towards that retargeting and display because it is cheaper but I don’t necessarily recommend them over search as I think the best thing to do, is to do a little bit of everything. I think if you want to immediately start driving traffic, you should stick with the search ads because that is really going to be more direct and drive more traffic or conversions. But display is going to help a lot more with brand awareness because the search ads, they’re just text ads, they’re going to see your website name. And they’re going to see a little bit of text, but they’re not going to see anything visual display ads, you know, they have your logo in there, they have images of boats, so that kind of sticks in people’s mind more if they see it.

So that’s a lot of times what we say, you might not see immediate results with display ads, but it is going to help with brand awareness. So if that is your priority, maybe go with that. And if you maybe have a more limited budget, and you kind of want to just test the waters maybe go with display because it is typically cheaper but in terms of immediately driving traffic, I would say go with the search ad.

Harry

So we cover search ads, we cover retargeting, and we cover display. Is there anything else that you would like to cover? I know we talked specifically about Google ads today, this is Google pay-per-click.

Sydney

We can get a little bit more specific with some of the targeting options. When it does come to display, so, like I said they are banner ads that appear to people as they browse. But maybe if you’re new to this, you don’t really understand how the right person is going to see your ad. So when it comes to retargeting, we kind of touched on this, but I don’t feel like I really went into detail on it.

So the way retargeting works is that Google Analytics tracks users that visit your website. And if they don’t convert, meaning that they don’t call or they don’t fill out a form, Google’s through its algorithms and their code, they can follow that user and serve them ads. So if someone was on your website browsing, they didn’t take any action, they’ll be the one to see these display ads through retargeting. So I think this is something that everyone kind of knows what it is, because we all see it happen to us. We’re like, Oh, I was just looking online at this. And then I got an ad for it. So this is how that works. That’s kind of how the targeting is set up through there.

With just the general display ads, Google allows a bunch of demographic information which they also have based on the data that they collect on people as they browse. So you can set your parameters on things like age, gender, geographic area, and then you can get really specific into people’s interests and behaviors. They have what is called affinity audiences, which are things like outdoor lovers, boating enthusiasts, things like that. So you can kind of build out an audience of your demographic. And then they also create in-market audiences, which is basically if they see that person is shopping for a certain item based on their browsing habits like if they were looking at a lot of boats online, they create an audience based on that.

There’s a ton of targeting parameters that you can use. Like we said, display and retargeting are a little bit less direct, than search ads, but you can still get them pretty direct in terms of the demographics that you build-out. So you are still making sure that you’re getting your Google ads in front of the right users, just want to clarify that for everyone.

Harry

Oh, that’s fantastic. And one of the things that I want to also touch on real quick is making sure that not only generating all those leads and creating all this campaign, but you do also have to ensure when someone gets to your website, because they were searching for a service or a product that you offer, make sure you have a way to capture those. I have seen over and over where people create a campaign, and then when someone clicks on an ad and usually I have seen it over and over, Sydney, and we talk about this all the time, why would someone do that, but you see the ads, and you click on it, and then you come to the homepage of the website. And there isn’t really any place for that person to go from here.

If you’re going to spend money on ads, make sure you have what we call a landing page or a specific page that you want that user to get to, and also any specific action that you want them to take. So for example, you live in Miami and you are a boat dealer that sell really Grady White boats, if someone searched for “Used Grady White Freedom 375 in Miami”, you want that person to come to go to that page of that boat because they were just looking for you and you have that specific board. Now if you don’t get to that page, but send them to a category that’s close enough there, but regardless, you want to bring that user to a page that relevant to their search results to what they will click on.

But also, don’t just stop there. Give them what we call a call to action, a CTA. What you want them to do? Do you want them to calculate their loan payment? Do you want them to apply for a loan to buy that boat? Do you want them to contact one of your salespeople? Or your expert right on the spot? Do you want them to really contact you for more information? And do you want them to get internet price? Those are some of the key things that you want to do so that the user who just happened to come to your site because they searched for that keyword, you tell them exactly what you want them to do.

There is nothing worse than bringing someone to a place and then when they get there, they have no idea why they get here, what they’re gonna do here. You as a business owner, general manager, marketing director, whatever your position might be, those are the things that you might want to look at in your ads. What are the things that we do with our ads and what do we want the user to do when they get there? I hope that makes sense and Sydney if you want to add to that, feel free to do.

Sydney

That’s a great point. It’s really important because we have had instances where people do say that, you know, I set up this campaign, I’m putting my budget, I have these keywords, but I’m not seeing conversions. And you have to look at the website because that’s where people are going. And the goal, of course, is to drive sales and to drive more leads and to grow your business and grow your bottom line and all that. But you have to think that the immediate goal and the immediate action of these ads is going to be to drive traffic to your website. So you have to make sure that user experience is set up really well there because they need to know what to do; they need to a find what they’re looking for quickly based on the keywords that they’re searching and then know what action to take if they want more information.

So whether that’s making sure you have a form or the phone number or anything like that, you know, making sure your website is set up really well is the first step and then this would be the next step to start driving traffic. Then make sure that in terms of the pages that you’re driving traffic to that it’s gonna make sense where you’re leading the user. So that’s something really important to keep in mind. And that is why, like I said, this is one of those things that I do recommend working with an expert on, you know, whether you have someone on your team or you work with an agency, you need to make sure whoever’s doing this, kind of knows what they’re doing, even though it is very flexible, and it is very cost-effective, you could be throwing money away if you don’t set things up the right way.

Harry

That’s right. To wrap this up. We went over how to utilize Google ads to drive sales to your dealership, basically, do your initial research, find the keywords, the key information that people are looking for and working with an agency, they would get to know your dealers really well. So once that happened, make sure you create the appropriate campaign and campaign ads so that you can target the right customer at the right time. But also determine some of the best ways to, especially if you were to just do Google ads for example, which we stick on today, is you have the options for search ads, you have the option for retargeting and display ads. And as Sydney mentioned, search ad is a no brainer. You always want to start with that

It is very, very important to sprinkle some additional money into retargeting and display ads. With that not only having those ads in place, but you also want to ensure that when customers click on that link, link to your website, make sure your call to action is very specific so that they know exactly what you expect them to do.

The other thing that we did not go into detail on this is making sure you track this. Again, Google Ads track most of this information, but there are additional things that you can do to your Google Analytics and any product in analytics you’re using to ensure that you are tracking so you can see the result and making sure that the money you are spending is well worth it. Because, again, what you track you can measure and what you measure, you can easily determine whether it’s working or not. If you’re not measuring, you wouldn’t know, unless you spending so much money you just like to realize you have to stop. With that, I don’t know Sydney if you have things to add to this, but I thought this was very well round.

Sydney

Yeah, I think we covered everything. Like I said, this is just Google ads. And this is just kind of the main three ways that you can advertise. There is YouTube advertising through Google, there are shopping ads through Google, there are all types of things you can do. And then there’s also Bing, which I think we’re going to do an episode about Bing because it can be surprisingly effective for the boating industry. And there are all different types of avenues that you can use when advertising online. But we have found this to be very, very effective with growing your business in the boating industry and increasing sales. And it’s very easy to track all your data.

So if you have a billboard up somewhere, you might not know exactly how many new sales that you’re getting based on the advertising but with this, you have all the data available to you.

Harry

I agree. Well, thank you so much again for branching in, for listening to our podcast today. Really appreciate you taking the time to join us for this episode of the podcast. Again, we are Boat Marketing Pros, a sister company of Atilus. If you have any questions or any comments and if you would like us to cover any subject in this podcast, feel free to email us at [email protected] or if you want to get all of our podcasts and subscribe to our syndication go to boatmarketingpros.com/podcast, talk to you soon again.

Thank you so much for coming in.

You can learn more about Boat Marketing Pros’ Google Ads services here.

 

Season 1, Episode 13

Announcer Welcome to the boat marketing podcast, where will feature tips and advice that will help your boating business grow and thrive. While you’re listening, subscribe to the podcast so you don’t miss any future episodes. And now here’s your host, Kristen Bachmeier. Kristen Hello, everyone, and welcome to another episode of the boat marketing […]

Season 1, Episode 12

Announcer Welcome to the Boat Marketing podcast, where will feature tips and advice that will help your boating business grow and thrive while you’re listening. Subscribe to the podcast so you don’t miss any future episodes. And now here’s your host, Kristen Bachmeier. Kristen Hello, everyone, and hopefully you all had a great Fourth of […]

Season 1, Episode 11

If you’ve been pitched any sort of digital advertising, Google AdWords was most likely a part of that pitch. You’ve probably heard phrases like “pay-per-click” and “retargeting,” but what does it all mean? Is it worth it? Google Ads has been a huge driver of new leads and sales in businesses of all kinds. Here’s why Google Ads is worth it for boat dealerships.

Season 1, Episode 10

In this episode, we’re going to talk about video walk-throughs of your boats. Should you do them? How do you do them? Why should you do them? These are the key questions we’ll be answering today.

Season 1, Episode 9

Social media has always been a great platform for businesses to interact and communicate with customers. It is also very useful to keep customers updated on major changes going on with your boating business – especially during this pandemic.

Season 1, Episode 8

Google Ads can give your business the visibility it needs to generate more leads and drive more traffic to your website. We go into details about the different types of ads and what you need to set up your ads campaigns.

Season 1, Episode 7

Social media can boost your brand awareness and leads when used correctly. In this episode, we cover the importance of using different image sizes and different approaches in four of the main social media platforms.

Season 1, Episode 6

Your boating website is essential to generate leads and establish your online presence. Site speed, content generation, and SSL are some of the essential elements you need to optimize your website.

,

Season 1, Episode 5

SEO is more important now than ever. COVID-19 is affecting all businesses, and Boat Marketing Pros wants to help you through it! We’re giving some resources to help keep your boating business running smoothly through the COVID-19 outbreak and how you can utilize digital tools to improve communication with your customers.

Season 1, Episode 4

COVID-19 is affecting every boating business, and Boat Marketing Pros wants to help you through it! We’re giving some resources to help keep your boating business running smoothly through the COVID-19 outbreak. And how you can utilize digital tools to improve communication with your customers.

Season 1, Episode 3

In this episode we discuss making your boat dealership website ADA compliant. You may have heard of ADA compliance, but many aren’t sure exactly how it applies to websites, specifically in the boating industry.

Season 1, Episode 2

Using internet marketing can help you increase boating sales and increase your bottom line, but you have to do it the RIGHT way. We’re breaking down the basic steps to getting your internet marketing strategy set up for success.

Season 1, Episode 1

Boat shows are an important part of marketing in the boating industry. Learn how you can get more visibility and increase sales when you utilize these digital tools to market your boat show attendance!