Generate Boat Service Leads with Digital Marketing and SEO
After providing web design and marketing services for many boat service companies, we can tell you from experience that the Internet can generate ample leads. To get in front of customers, we’ll utilize paid marketing/advertisements on search engines and social media websites, as well as organic rankings on search engines like Google. To convert website visitors to leads, we show you’re the best option by creating a professional image, writing content that demonstrates knowledge, using imagery from past work, highlighting customer reviews, and communicating proper licensing and insurance coverage.
The key to generating leads for boat services is driving potential customers to your website, then convincing them you’re the best choice.
Marketing and SEO to Reach Customers
When talking about the best source for boat service leads, Google is king. If you add all the leads together that you can get from the other search engines and social media websites, it won’t be half of what Google can deliver.
We go after both organic (free) rankings and paid advertisements on Google. We target keywords such as boat repair services in [your city], boat maintenance in [your city], and boat detailing in [your city], to name a few. Starting off, it all begins with the initial web design process. To properly structure your website, we build pages dedicated to those services. Simply put, if someone is looking for boat repair services, and you have a page dedicated to boat repair services, then you’ll have a better chance of ranking.
Facebook marketing is also another avenue we use. Though it does not deliver as many leads as Google, Facebook can deliver a decent amount of business for not a lot of money. Facebook also has tracking that allows us to target users with advertisements that are interested in boat services, and also by demographics.
Converting Website Visitors to Leads
If you are a properly licensed and insured boat service company, then convincing your website visitors to convert to leads isn’t hard. The main thing customers look for is professionalism, experience, and insurance. Put another way, if you’re going to be tearing apart the motor of their boat, they want to make sure you know what you’re doing and that you’re covered if anything goes wrong. We show your website visitors that you’re the best choice by using the following methods:
- We create detailed services pages that communicate your knowledge and professionalism
- Embed imagery and video showing you doing the work they are hiring you for
- Highlight your proper licensing and insurance coverage
- Showcase any customer reviews that can vouch for your services
When done right, your website will generate leads.
Review Building for SEO and Conversions
Review building is a service we offer with our website design and marketing services. We take a specific approach to get your customers to leave online reviews on the platforms that matter. Search engines like Google place a high priority on reviews for organic rankings. Also, potential customers trust online reviews as much as they do a referral. When combining consistent positive reviews with the website and marketing approach mentioned above, we create a lead generation machine for boat servicing companies. Don’t worry, we also handle getting your customers to leave you a review and make it easy for them.
Reviews are what boat servicing companies should strive for. Potential leads see real people vouching for your business, along with a few photos of the work performed.
If you’re ready to work with a 5-star agency for generating boat service leads from the Internet, give us a call at (888) 928-4587. We’ll discuss your business and how we can help with web design, marketing, and SEO services.
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Contact us using the form and we’ll reach out to schedule a strategy session.
