Boat Rental Web Design, SEO, and Digital Marketing
As a boat rental provider, you know that quality customers provide recurring income for years, which is the key to creating a successful business for the long-term. Unfortunately, these types of customers don’t just fall on your doorstep. With our web design, search engine optimization, and online marketing services, we’ll make sure these customers find you online when searching for fishing charters, pontoon rentals, parasailing, and a variety of other services you offer.
Looking for information about web design and marketing for boat rental services? You’ll find that here.
Getting More Boat Rental Leads
Fishing charters are the top services for most boat rental providers. In order to generate consistent fishing charter leads from the internet, you must first get in front of them using your website. The most effective methods are through organic rankings and paid advertisements on search engines like Google. We’ve also seen some success utilizing paid advertisements on social media websites like Facebook.
To generate leads from Facebook, we do promotional advertisements, but content marketing is what really shines. By building an audience, we can reach your followers and their friends. We’ll create engaging content on your website, share it on your Facebook wall, then promote it to a targeted audience, which is very effective in generating new business. A great example would be when it’s boating season or when you have special deals.
Building a Website That Ranks
Regardless of credibility or competition, if your website isn’t properly built, it will be tough for you to rank organically on search engines like Google. We’re not only talking about technical aspects of SEO, but we’re also talking about the written text content. We create pages on your website dedicated to each service and write custom, educational, and targeted content for you.
An example of a dedicated service page would be creating a page for fishing charters. Within the web page, we would discuss points such as:
- Tour options and area waters
- Fish known to be caught in the area
- Pricing and hours
- Charter captains
- Private instructions
Running Paid Ads to Generate Leads
Building your website to rank organically is a great, long-lasting approach. However, if you need to generate leads now, then you’re going to be interested in paid advertisements. Utilizing Google AdWords and Facebook Ads, you can generate leads from your website for rental services rather quickly.
Many businesses are skeptical of paid advertisements because they’ve had a bad experience in the past and waster money. To be successful with paid advertising, the following elements must be perfectly executed.
- Targeting searchers/audiences that will actually want to rent boats
- Separating your advertisements to be specific to a service and not generalized
- Dedicated landing pages on your website with strong calls-to-action and differentiators (like reviews)
- Proper tracking for conversions and remarketing
Review Building for SEO and Conversions
Review building is a service we offer with our website design and marketing services. We take a specific approach to get your customers to leave online reviews on the platforms that matter. Search engines like Google place a high priority on reviews for organic rankings. Also, potential customers trust online reviews as much as they do a referral. When combining consistent positive reviews with the website and marketing approach mentioned above, we create a lead generation machine for boat rental and fishing charter businesses. Don’t worry, we also handle getting your customers to leave you a review and make it easy for them.
Ready to start?
Contact us using the form and we’ll reach out to schedule a strategy session.