8 Google Ads Campaign Strategies to Implement

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Google Ads is an effective way to promote your products and services. It enables you to target potential customers, placing relevant ads on search engine results pages. It also expands your business by getting targeted traffic to your website.

Here are a few Google Ads strategies followed by successful marketers:

1.Bid Popping

Bid Popping is a unique way of making high bids at the start of a campaign to achieve a higher ad position. Ultimately this helps get a higher click-through rate. After a certain span of time, you change them back to a manageable figure.

This strategy is followed by successful business owners when they have to operate in a specified budget. The strategy also achieve quality traffic on their website.

Bid Popping enables you to get authentic data about your keywords in an efficient manner. After deciding which keywords you need to spend on, you can bring the price down. This balances the conversion volume and CPA as well.

2. Email Notifications

Email notifications are the best way to get your business up and running. You can either become aware of a potential threat that may come up, or make people aware of an upcoming feature that you added.

 Email notifications help you to track performance in a great way, and help you understand the most promising keywords for your campaign. With this, you do not need to worry about long term results.

There are different types of notifications (or alerts) such as billing alerts, marketing newsletters, special offers, campaign maintenance letters, etc.

3. Day Parting

Day Parting is also known as Ad scheduling. It helps you to select particular times of the day you want your ads to be displayed. By doing so, you can maximize performance by increasing the visibility of your advertisement.

If you are a B2C marketer and you are aware that there are only specific hours when maximum searches are done, you can make sure that your ads get displayed at that time. It avoids paying for no output.

It also enables you to get ahead of your competitors if they exhaust their advertising budgets in the absence of proper planning. It increases your ad position and reduces the CPC to your benefit.

4. Make Use of the Keyword Planner

Google Ads provides you with a very helpful tool that helps you locate, utilize and optimize keywords per your preference. It gives you the opportunity to formulate strategies into your Google ads campaign as you desire.

But, the most important thing you need to keep in mind is to have patience. Do not expect the results to come with the click of your finger.

5. Create an Attractive and Responsive Website

In this age of technological competitiveness, you need to be at the top of your game when it comes to attracting an audience. Your website is the first impression of the viewer, make sure it doesn’t become the last.

Users are searching for information within a certain time frame. So, to get their attention, have a well outlined and informative website.

6. Understand How the Ads Are Displayed

A lot of advertisers do not devote enough time when it comes to understanding how advertisements get displayed on Google. Don’t make the same mistake.

Numerous factors, such as your advertising budget, cost per click, rates offered by your competitors, etc., have to be well understood before plunging in.

7. Work On A Suitable Plan of Action

A proper Google Ads campaign cannot work until you devise an effective plan of action. Make sure that you have a specific and well-defined plan of action that clearly outlines your objectives.

By doing this, you’ll ensure that you have the correct path to follow in order to attain success.

8. Create Attractive Advertisements

Another valuable thing to consider is creating advertisements that have attention capturing quality in them. Spend enough time creating Google ads that will cater to the needs and requirements of your audience.

It’s very important to create ads that make your customers feel connected. Remember, each and every second of your advertisement can either benefit you or make you lose money.

Are you ready to implement these strategies? Let us help you get the best results from your Google Ads campaign. Contact us at 888-928-4587 for expert advice.

Published: March 18,2020
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