There are many ways to communicate with your customers during the COVID-19 pandemic. You can keep them informed through your company website, e-newsletters, blogs, and social media posts.

Video and text are two channels that can help you be more personable when communicating with them. In this blog, we will discuss why these two are very effective and how you can use them to your boat dealership’s advantage.

Video Makes Your Business Seem More Human

Many of your customers will be wondering about the changes happening within your business. They will be seeking information about your store hours, boat service, and more.

One of the most effective ways to respond to all these questions is through video. It makes your business look more human since your customers will be able to see and interact with a person. This makes it a great way to show your concern about everyone’s safety.

Videos Are Better When They Are Raw

The video doesn’t have to be done by a professional. Authentic videos of yourself or your employees will have more impact. This is a pandemic that has affected many businesses quickly, so your customers don’t expect you to produce a masterpiece.

Ways to Share Your Video

There are many options to share your video. You can post it on your social media so your followers can see, you can post it on your website, you can include them in your e-newsletter, or even transform it to text and use it as a company statement.

Facebook Live or Instagram Live are also options. However, make sure you prepare beforehand with a list of topics you would like to touch on. You will not be able to make any edits on the video once you go live.

Text Is an Easy Way to Connect with Customers

Most likely, your customers will have their phones on them during this time. You can use this to your advantage and send them updates with links regarding your business changes. Try to have a very personable and personalized approach so they feel like they are talking to a real person.

Things to Consider Before You Text Your Customers

Before you attempt to reach out through text there are a couple of things you should consider:

  • Have you asked for permission from your customers? Avoid straining your relationship with them.
  • Do you have the required technology to send all your customers messages?
  • Will your employees or you have the system accessible on a desktop computer or your personal phones? Think about which one is more convenient for you.
  • How will you respond to your customers? Preparing answers to commonly asked questions can help save time.

Prepare your Boat Dealership for After COVID-19

We know this is a temporary time for us all, and you should start to think long-term about what your business environment looks like after COVID-19.

We recommend taking this time to focus on your website and search engine optimization. Now is the time to plan and prepare so that your boat dealership is ready when this pandemic is over.

If you need help with your boat dealership’s website or digital marketing, contact us today at (888) 928-4587 or click here.

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